11:00 AM
to 12:00 PM
Mobile - the Great Channel Equalizer
14 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info David Gill
event::about The proliferation of mobile applications and the mobile web has many talking about the mobile platform as the next great media channel. The relative egalitarianism of the Apple App Store has in many ways flattened the advantage that traditional media channels (broadcasters, cable, national/global web brands) have in reaching consumers. Come...
event::tags Emerging...
11:20 AM
to 12:20 PM
The Real Mobile Scoop - Agency, Manufacturer, and Carrier
11 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info David Hewitt
event::about The world of mobile is here. The opportunities are big and so are the challenges. This talk provides REAL insight on what is going on at the front lines of mobile from Creative Agencies and Device Manufacturers, to Wireless Carriers. Get a glimpse into some untapped market potential, leading trends, and...
event::tags Emerging...
11:40 AM
to 12:40 PM
Web Evolution: The Rise of Mobile, APIs and Runtimes
62 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Daniel Appelquist
event::about This will follow-on from the "Browser Wars" panels of the past few years. I propose to this year focus on an important shift happening in the Web: a shift towards mobility and towards use of the browser as an application platform, including advances such as widgets, HTML5 and Geolocation.
event::tags Emerging...
12:30 PM
to 1:30 PM
iPhone Application Development: Myths and Facts
64 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info PJ Tanzillo
event::about This session will take you through the ins and outs of the specification, development, submission, approval, pricing, and marketing of an iPhone application. Learn from the experiences of Austin development company Bearded Pony about everything from researching the market for your app to dealing with the Apple.
event::tags Emerging...
12:50 PM
to 1:50 PM
Augmenting Your Brain With Android
16 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Steve Brown
event::about We all have two brains: one in our head and one in our pocket. At least one is getting smarter every day. How can we improve the squishy one? Learn how to build powerful Android smartphone applications by connecting into an ecosystem of creative developers who are linking their apps together...
event::tags Emerging...
1:10 PM
to 2:10 PM
Mobile Technology: What's New, What's Out, What's Next?
56 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Anup Murarka
event::about There's lots of talk about creating engaging experiences for consumers on their mobile phones... but what's the reality? Hear some of the industry's top players as they hash out what's hot with mobile technology, what needs to be changed, and what the future holds.
event::tags Emerging...
3:30 PM
to 4:30 PM
Celebrity, Microcelebrity, and the Future of Internet Fame
21 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Alice Marwick
event::about Today, anyone can build a persona and an audience using social media. Simultaneously, traditionally famous people are reaching out directly to fans, without managers or agents. Celebrity is something we do, not something we are. What's prompted this change? What are its implications? And what's the future of "internet fame"?
event::tags Emerging...
3:50 PM
to 4:50 PM
Storm the Celebrity Studio and Retake the Universe
Location Hilton K
Location Hilton K
4:10 PM
to 5:10 PM
Zombies, Vampires & Monsters: Fostering Loyal Genre Communities
26 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info KW Low
event::about The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community's involvement to further along the horror genre.
event::tags Emerging...
5:00 PM
to 6:00 PM
People Die, Profiles Don't
15 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Jesse Davis
event::about Companies and how they deal with users deaths. What can websites do to streamline the process of handling the deceased's wishes for their online accounts?
event::tags Emerging...
5:20 PM
to 6:20 PM
RIP Jeff Goldblum: Truth vs. Web BS
27 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Megan Mccarthy
event::about Hoaxes, rumors, and misleading stories thrive in a real-time multi-sourced online environment. How do you suss out newsy signals from uninformed, promotional, or ill-intentioned noise? Learn the best ways to cast a critical eye on your media consumption and how to quickly recognize and share only the authentic.
event::tags Emerging...
5:40 PM
to 6:40 PM
Virtual Interviews: A Chat With Darwin's Ghost
Location Hilton K
Location Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Ralph Vituccio
event::about Synthetic Interview is a unique technology that allows an individual to have a conversation with a character or persona as if that person were present in real-time. The goal is creating immersive experiences, allowing guests to interact cinematically with a digital character from either the past, the present or the future....
event::tags Emerging...
9:30 AM
to 10:30 AM
Our Digital Future: The National Broadband Plan And You
17 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Derek Turner
event::about What will our digital future look like? By March 17, 2010, the Federal Communications Commission will present a national broadband plan that will shape the future of our Internet and will directly affect bloggers, wireless innovators, entrepreneurs, gamers and everyday Internet users. Come hear about the national broadband plan.
event::tags Emerging...
11:00 AM
to 12:00 PM
My Life, Take Two: The Right to Delete
14 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Annalee Newitz, Chris Conley, Marc Davis, Elly Jonez, Andrew McLaughliln
event::about Most of us have incidents in our past that we'd rather leave there - but that's getting harder in a world teeming with tools and devices that capture our actions and record them forever. Do we have a ''right to delete'' records and data about ourselves? Can we? Should we?
event::tags Emerging...
9:30 AM
to 10:30 AM
Interactive Documentaries: A Multidimensional Narrative
18 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Ashley York, Dan Gluckman, Suzanne Stefanac, Victoria Ha
event::about Documentaries are just not about 'documenting' an event - they interpret and synthesize many sources of information to explain a situation or express a specific point of view. So where does the user interact with this specific project? How can the users input influence the content and the creators? Meet interactive...
event::tags Emerging...
11:00 AM
to 12:00 PM
Novel in 2050: Twitter vs. Tolstoy
6 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Robert Nagle, Richard Nash, Matt Stewart
event::about Which storeytelling forms will prevail in 2050? Is the Internet more of a threat to publishing than film or television were in the 20th century. Have modern Twitter-length attention spans decreased interest literacy forms? How might crowdsourcing and collaboration contribute to the creation of a novel? Three literary prognasticators offer pet...
event::tags Emerging...
12:30 PM
to 1:30 PM
The Life Graph: You Are Your Location
35 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Sam Altman, Tina Unterlaender, Steve Lee, Ryan Sarver, Clara Shih
event::about Bridging the gap between cyberspace and reality, the ''Life Graph'' will revolutionize how individuals interact with the world around them: predictive recommendations with rich local content that matters the most to you here and now. We will explore the Life Graph concept and how it will change your life.
event::tags Emerging...
3:30 PM
to 4:30 PM
AI 2010: Wall-e Or Rise Of The Machines?
9 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Mason Hale, Doug Lenat, Bart Selman, Natasha Vita-More, Peter Stone
event::about Computers have come a long way since green screens; they have evolved into complex creatures. This panel explores artificial intelligence, from advanced cooking robots to algorithms that learn your musical preferences. Do we control AI or does it control us? Are we headed towards cute trash collectors or deadly terminators?
event::tags Emerging...
5:00 PM
to 6:00 PM
Augmented Reality - Gimmicky Trend or Market-Ready Technology?
44 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Richard Lent
event::about As of late, marked advancements in mobile phones have rapidly catapulted Augmented Reality to the forefront. AR offers the promise of a breakthrough technology. It possesses the potential to revolutionize cities, education, entertainment, and considerably more. That said, in the early stages of any technological development there's likely to be overeager...
event::tags Emerging...
9:30 AM
to 10:30 AM
The Birth of Eye-Def Acting
5 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Paul Debevec, Neal Robison, Mathieu Ferland, Clive Thompson, AJ Briones
event::about Hollywood is breaking boundaries when it comes to creating practically indistinguishable, lifelike human characters in films such as Avatar and games such as Assassin's Creed II. We'll discuss the future of film and video games and how recent innovations in technology are allowing movie makers and game developers to create a...
event::tags Emerging...
11:00 AM
to 12:00 PM
When Swine Flew: Embracing Innovation in H1N1 Response
4 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Ann Aikin, David Hale, Andrew Wilson, Andre Blackman
event::about With social media and emerging technology, public health agencies can utilize more tools than ever in a public health emergency. In this panel, social media strategists and researchers, working in the front lines of the pandemic H1N1 response, will discuss strategy, innovations and the changing relationship between citizens and government.
event::tags Emerging...
12:30 PM
to 1:30 PM
Dangerous Curves: Hockey Sticks, Swine Flu And More
7 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Rolf Skyberg
event::about Those who don't understand history are doomed to repeat it. Control the destiny of your business and technology by mastering the early detection of elusive patterns of growth - and decline. Learn the five dangerous curves so you can understand where you are, what's next, and how to avoid common pitfalls....
event::tags Emerging...
3:30 PM
to 4:30 PM
Social Health Summit 2010: What We Learned
5 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Reed Smith, Bryan Vartabedian
event::about Prior to SXSW, a diverse group of healthcare leaders representing clinical, pharmaceutical, marketing, benefit/insurance and patient perspectives gathered at a one-day "unconference" style event in Austin. The objective was to share ideas for overcoming knowledge silos in the healthcare segment, especially among emerging healthcare social networks. Specialization, segmentation and silos are...
event::tags Emerging...
5:00 PM
to 6:00 PM
Beyond Scifi: Design For Surfaces and Big Screens
12 schedule::attendees
Location
Hilton K
eventtype Panel, Interactive
Speaker/Artist(s) Info Colombene Jenner, Daniel Williams
event::about New computing is emerging with touch/gestural input and large-format displays. Interacting with big-screen TVs, tables and walls makes us feel like sci-fi visions of the future have finally arrived. But once the novelty wears off, what will be compelling and practical uses of these unique, social, often public platforms?
event::tags Emerging...
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