SCHED* Unofficial Guide to SXSW 2010 has ended

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SCHED* Unofficial Guide to SXSW 2010

1:30pm CST

The Young and the Digital

In 2006, S. Craig Watkins participated in the MacArthur Foundation's well-funded digital media initiative alongside a select team of scholars and tech experts. The goal was simple: to understand young people's emphatic embrace of social and mobile media. Watkins went on to build a small research team that skillfully collected over...
http://my.sxsw.com/events/event/6122

Friday March 12, 2010 1:30pm - 2:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

2:00pm CST

Upstarts! GenY Entrepreneurs Are Rocking the Business World

Why does the CEO next door look like he'd be more comfortable in a skate park than in a board room? Because we're smack in the middle of a youth entrepreneurship revolution. Donna Fenn, author of Upstarts! How GenY Entrepreneurs are Rocking the World of Business, talks about how a new...
http://my.sxsw.com/events/event/801

Friday March 12, 2010 2:00pm - 3:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

2:30pm CST

DIY U: Edupunks, Edupreneurs and the Coming Transformation of Higher Education.

Friday March 12, 2010 2:30pm - 3:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

3:00pm CST

The Backchannel

Armed with laptops and smartphones, audiences are no longer sitting still at conferences like SXSW - instead they're using Twitter and social media to create a backchannel and start their own conversations while the presenter is talking. Is this a good thing? Or a does it spell the end of presentations?...
http://my.sxsw.com/events/event/790

Friday March 12, 2010 3:00pm - 4:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

3:30pm CST

Shadows' Revolution: Cracking the Content and Breaking the Molds

Content is the king, right? Maybe not. Content was the king in the 500 years-long literate-mass-media era initiated by Gutenberg's printing press. But it seems the king was deposed on SXSW 2008 and most people didn't notice it yet. Evanescent experiences and participative crowds are claiming back the power they once...
http://my.sxsw.com/events/event/779

Friday March 12, 2010 3:30pm - 4:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

4:00pm CST

Growing Up Global: Raising Children to Be At Home in the World

Friday March 12, 2010 4:00pm - 5:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

4:30pm CST

The Happiness Project

The Happiness Project is one of the most thoughtful works on happiness to have emerged from the recent explosion of interest in the subject. Rubin weaves together philosophy, scientific research, history, analysis, and real-life experiences as she explains what worked for her'and what didn't. Her conclusions are sometimes counter-intuitive ' for...
http://my.sxsw.com/events/event/6120

Friday March 12, 2010 4:30pm - 5:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

5:00pm CST

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Friday March 12, 2010 5:00pm - 6:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

5:30pm CST

Awkward Family Photos

With just ten photos (including ones of their own families) and a mission to celebrate the awkwardness of family, awkwardfamilyphotos.com was launched in May, 2009 by childhood friends Mike Bender and Doug Chernack. After the site's link was posted on a radio station website, word spread virally and just one week...
http://my.sxsw.com/events/event/6640

Friday March 12, 2010 5:30pm - 6:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

10:00am CST

REWORK by 37signals

From the founders of the trailblazing software company 37signals, here is a different kind of business book ' one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few...
http://my.sxsw.com/events/event/773

Saturday March 13, 2010 10:00am - 11:00am CST
Day Stage Austin Convention Center

Panel, Interactive

10:30am CST

Socialnomics: How Social Media Transforms the Way we Live and do Business

Saturday March 13, 2010 10:30am - 11:30am CST
Day Stage Austin Convention Center

Panel, Interactive

11:00am CST

Online Marketing Inside Out

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing....
http://my.sxsw.com/events/event/890

Saturday March 13, 2010 11:00am - 12:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

11:30am CST

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Inbound marketing-focused businesses have a 61% lower cost per lead, meaning expensive traditional "outbound" marketing methods (like cold-calling, email blasts, advertising, and direct mail) are becoming increasingly less effective. Inbound Marketing: Get Found Using Google, Social Media, and Blogs, by HubSpot co-founders Brian Halligan and Dharmesh Shah is a how-to guide...
http://my.sxsw.com/events/event/863

Saturday March 13, 2010 11:30am - 12:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

12:00pm CST

Marketing: Unmasked: Insider's Tips + Tricks for Success in Small Business Marketing

Saturday March 13, 2010 12:00pm - 1:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

1:00pm CST

Human Business Design

Saturday March 13, 2010 1:00pm - 2:00pm CST
Day Stage Austin Convention Center

Panel, Interactive

1:30pm CST

Open Government

Saturday March 13, 2010 1:30pm - 2:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

3:30pm CST

Chainsaws, Slackers and Spy Kids: Thirty Years of Filmmaking in Austin Texas

In Chainsaws, Slackers, and Spy Kids: Thirty Years of Filmmaking in Austin, Texas, former film critic Alison Macor crafts a lively narrative that tells the rollicking history of moviemaking in Austin, Texas. The book features revealing interviews with Richard Linklater, Robert Rodriguez, Mike Judge, Quentin Tarantino, Matthew McConaughey, George Lucas, and...
http://my.sxsw.com/events/event/7953

Saturday March 13, 2010 3:30pm - 4:30pm CST
Day Stage Austin Convention Center

Panel, Interactive

12:30pm CDT

SXSW Match-Making: Pitching Content to Miller Lite

How do we bring advertising into a digital 21st century? Make a date with motion media. Digitas plays matchmaker as six filmmakers pitch their ideas live on stage to Miller Lite. A fast six minutes each. One will secure $24,000 to make their film. Another $8,000 in prizing to be decided...
http://my.sxsw.com/events/event/6647

Sunday March 14, 2010 12:30pm - 1:30pm CDT
Day Stage Austin Convention Center

Panel, Interactive

3:00pm CDT

Sum: Forty Tales from the Afterlives

"Eagleman is a true original. Read Sum and be amazed. Reread it and be reamazed." - Time Magazine Sum is a work of literary fiction composed of forty mutually exclusive stories. Each story offers a different reason for our existence and the meaning of life and death. These are not serious...
http://my.sxsw.com/events/event/783

Sunday March 14, 2010 3:00pm - 4:00pm CDT
Day Stage Austin Convention Center

Panel, Interactive

3:30pm CDT

CouchDB: The Definitive Guide

CouchDB is a leader among post-relational databases. The authors of the O'Reilly book will show you why CouchDB is so exciting for web developers, read from the book, and talk about the writing process.
http://my.sxsw.com/events/event/751

Sunday March 14, 2010 3:30pm - 4:30pm CDT
Day Stage Austin Convention Center

Panel, Interactive

10:00am CDT

The Art of Eating In

From 2006-2008, Cathy Erway embarked on a Walden-esque mission to not eat out, in the city that rarely eats in. Her blog, Not Eating Out in New York soon became a compendium of easy, original recipes, cooking-together tips and events, and sustainable foodism that attracted the attention of publishers. She will...
http://my.sxsw.com/events/event/789

Monday March 15, 2010 10:00am - 11:00am CDT
Day Stage Austin Convention Center

Panel, Interactive

11:00am CDT

Mobile Computing and it's Contribution to Technology's Exponential Growth

At SXSW 2010, eSee Technologies is unveiling of the eSee eyeCandy. This exciting, new product will be the first wireless earpiece streaming live, POV audio and video to mobile devices and the Internet. This panel is sponsored by eSee Technologies.
http://my.sxsw.com/events/event/7431

Monday March 15, 2010 11:00am - 12:00pm CDT
Day Stage Austin Convention Center

Panel, Interactive

12:30pm CDT

The Complete Idiot's Guide to Business Success In Your 20s and 30s

Monday March 15, 2010 12:30pm - 1:30pm CDT
Day Stage Austin Convention Center

Panel, Interactive

3:00pm CDT

It All Changed in An Instant: More Six-Word Memoirs

When Hemingway wrote the six-word novel "For sale: baby shoes, never worn," he didn't know he'd inspired one the hottest storytelling trends of the Internet age. But with four books and 250,000+ online submissions later, SMITH Magazine's Six-Word Memoirs [sixwordmemoirs.com] have become a part of the national conversation. You probably heard...
http://my.sxsw.com/events/event/756

Monday March 15, 2010 3:00pm - 4:00pm CDT
Day Stage Austin Convention Center

Panel, Interactive

10:00am CDT

The Future of Collective Licensing

Tuesday March 16, 2010 10:00am - 11:00am CDT
Day Stage Austin Convention Center

Panel, Interactive

10:30am CDT

Journalism Next: Thriving in the Digital Age

There's never been a more challenging-yet exciting-time to be a journalist. Journalism Next, a guidebook for digital reporting and publishing, explains how to use the latest software, tools, and concepts, empowering journalists to harness technology and take control of their futures in journalism.
http://my.sxsw.com/events/event/757

Tuesday March 16, 2010 10:30am - 11:30am CDT
Day Stage Austin Convention Center

Panel, Interactive

11:00am CDT

The Chaos Scenario

Bob Garfield, Ad Age columnist and co-host of NPR's "On the Media," sent shockwaves through the worlds of media and marketing with his apocalyptic vision of a post-mass-media Brave new World. But he also prescribes a new path, called "Listenomics," and he reads about his own, hilarious titanic battle with the...
http://my.sxsw.com/events/event/792

Tuesday March 16, 2010 11:00am - 12:00pm CDT
Day Stage Austin Convention Center

Panel, Interactive

11:30am CDT

The Shallows: What the Internet Is Doing to Our Brains

The Net is rerouting our neural pathways, making us adept at skimming information but incapable of concentration and contemplation. The subtle mind of the book reader is being replaced by the distracted mind of the screen watcher.
http://my.sxsw.com/events/event/892

Tuesday March 16, 2010 11:30am - 12:30pm CDT
Day Stage Austin Convention Center

Panel, Interactive

12:00pm CDT

The Business of Media Distribution - Monetizing Film, TV and Video Content in an Online World

Tuesday March 16, 2010 12:00pm - 1:00pm CDT
Day Stage Austin Convention Center

Panel, Interactive

12:30pm CDT

Conversation and Community: The Social Web for Documentation

A reading by the author of Conversation and Community: The Social Web for Documentation. This book brings together the worlds of technical communication and social media. It shows how technical communicators can effectively use social media, and describes why quality technical content is essential to a successful social media strategy.
http://my.sxsw.com/events/event/5284

Tuesday March 16, 2010 12:30pm - 1:30pm CDT
Day Stage Austin Convention Center

Panel, Interactive

1:00pm CDT

Think Outside the Box Office

Think Outside the Box Office is the first nuts-and-bolts guide for filmmakers who want to take control of their own distribution and marketing destiny. Each chapter addresses an essential aspect of a film's release and gives specific techniques to filmmakers to create success with their films in today's marketplace. Covering everything...
http://my.sxsw.com/events/event/7984

Tuesday March 16, 2010 1:00pm - 2:00pm CDT
Day Stage Austin Convention Center

Panel, Interactive