2:00 PM
to 3:00 PM

Organizational Pitfalls on the Path to Multichannel Experience
28 Attendees
Location 19B
Speaker/Artist(s) Info  Zachary Jean Paradis
  Customers expect the same treatment from a company, whether they interact with it through a physical store, website, or mobile device. We relish simplifying these experiences yet often ignore critical institutional barriers of the organizations we serve. This panel flags five critical pitfalls on the path to Multichannel integration.

3:30 PM
to 4:30 PM

Drawing Board: Innovation Lessons from Cartooning
20 Attendees
Location 19B
Speaker/Artist(s) Info  Tallie Fishburne, Tom Fishburne
  Everything I needed to know about innovation, I learned by drawing cartoons. Launching a cartoon has a far lower success rate than innovation. Successful cartoonists have to be experts at generating ideas and breaking through the clutter. I'll share my experience, but also insights from Watterson, Groening, Adams, and others.

5:00 PM
to 6:00 PM

Critical Tits: Rights, Cameras and the Immediacy Age
15 Attendees
Location 19B
Speaker/Artist(s) Info  Andie Grace, Daniel Terdiman
  The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will...
 

 

11:00 AM
to 12:00 PM

How To Make A Living As A Blogger
26 Attendees
Location 19B
Speaker/Artist(s) Info  Brian Fairbanks, Colleen Kane
  We keep hearing that bloggers, with their successful followings, web ads, and endless heaps of publicity, still don't make much more than a paper delivery route. Then there's the other 99%, with budding blogs, trying to go from $50 a month to at least something in the four-figures/month. This panel will...

12:30 PM
to 1:30 PM

Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions
7 Attendees
Location 19B
Speaker/Artist(s) Info  Linsey Knerl, Will Chen
  The FTC wants to regulate blogs because many are posting reviews without disclosing conflicts of interest. Is government intervention the answer? This panel discusses new ways to measure blogger credibility using crowdsourced, self-policing systems. It'll examine specific metrics, review the new tools available, and propose new industry standards. We're giving away...

3:30 PM
to 4:30 PM

From Blogger to Social Media Guru to Professional Speaker
18 Attendees
Location 19B
Speaker/Artist(s) Info  Nick Morgan, Tim Sanders
  How do you make the journey from blogger to social media expert to professional speaker? This panel will spill the secrets of getting started -- and thriving -- in the public speaking world, from creating a knockout presentation to marketing that actually works to getting along with speaker bureaus.

5:00 PM
to 6:00 PM

Booze Blogging: Liquid Conversation
17 Attendees
Location 19B
Speaker/Artist(s) Info  Lindsey Johnson
  Cocktails tell the story of American history, and those leading the conversation today are pioneers on the digital landscape. We hope to explore the relationship between bloggers, bartenders, and brands while discussing how technology has influenced their discussions.
 

 

11:00 AM
to 12:00 PM

The Yelp Effect: When Everyone's A Restaurant Critic
39 Attendees
Location 19B
Speaker/Artist(s) Info  Jennie Chen, Addie Broyles
  Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic?

12:30 PM
to 1:30 PM

Is Innovation Fair?
18 Attendees
Location 19B
Speaker/Artist(s) Info  Andrew Keen
  Andrew Keen, author of Cult of the Amateur, discusses the impact of social media and technological innovation on culture, society and economic justice.

3:30 PM
to 4:30 PM

Sarah Palin Is Your Media Role Model
6 Attendees
Location 19B
Speaker/Artist(s) Info  Brian Cain
  Media attention is hard to get and harder to keep but one woman has it going on with Caribou style. Join us as we dissect the genius of staying in the spotlight no matter what it takes and learn tips to do it yourself.
 

 

11:00 AM
to 12:00 PM

BAM! An Entire Statewide University System Goes Virtual
11 Attendees
Location 19B
Speaker/Artist(s) Info  Mario Guerra, Riley Triggs
  For the first time in the history of interactive technology and education, the entire statewide University of Texas System has extended all of its 16 campuses into the online virtual world of Second Life and created in a bold move one of the largest virtual learning communities in the world.

12:30 PM
to 1:30 PM

Creative Youth: Organic, Collaborative, and Throw-Away Media
14 Attendees
Location 19B
Speaker/Artist(s) Info  Julie Baher, Bill Westerman
  Youth are approaching digital self-expression from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborate with others, and publish an ongoing stream of momentary, mashed-up, disposable media. We discuss our research on youth and the future of creative products.

3:30 PM
to 4:30 PM

Community Management: Future Skills You'll Need to Know
20 Attendees
Location 19B
Speaker/Artist(s) Info  Saul Colt
  Community Management is a key role in any startups but with any new role in a company they need to evolve over time to survive and prosper. Come listen to what the future of community management will look like because the future role is more than just drinking with customers!

5:00 PM
to 6:00 PM

"Mikey Likes It!": Does the FTC?
2 Attendees
Location 19B
Speaker/Artist(s) Info  Lydia Parnes, Mary Engle
  Customers can express their satisfaction in an emerging variety of ways: from blogging, to microblogging, to geolocated shout-outs. Did you know that you could face liability for postings, and that a company could, for the postings of its champions? This panel will explore the FTC's recently updated Endorsement Guides and the...
 

 

11:00 AM
to 12:00 PM

How to Access the Chinese Music Market
5 Attendees
Location 19B
Speaker/Artist(s) Info  Thomas Reemer
  Everybody already knows that China is the world's largest start up, and will soon be the largest music market in the world, but how does an artist break into the Chinese music scene? Distribution to this market that carries 700m mobile phones, all of whom readily buy ringtones and ringback tones...

12:30 PM
to 1:30 PM

DMCA & ToS 101
7 Attendees
Location 19B
Speaker/Artist(s) Info  Eric Steuer, Glenn Brown
  Hear from industry experts who have crafted the terms for sites you use everyday so that the next time you meet with counsel, you'll be a little more prepared and won't accidentally trigger a user insurrection.

3:30 PM
to 4:30 PM

Artists + Fans = Powerful Change
11 Attendees
Location 19B
Speaker/Artist(s) Info  Monica Valenti
  Music has long been used to drive social change because it connects people on a pure emotional level, leveraging the power of artists' relationships with their fans. As new digital platforms continue to evolve, so do the opportunities for artists and causes to drive awareness, passion and action across vast audiences...

5:00 PM
to 6:00 PM

The Sweet, Sweet Sound of Internet Radio Advertising
8 Attendees
Location 19B
Speaker/Artist(s) Info  Eric Ronning
  If you want to make a real connection with consumers, tune into internet radio advertising. This emerging medium takes the emotional impact of radio and combines with the benefits of digital to create a powerhouse environment that attracts an audience you need to reach. Find out why they're so important...