THE RIDE revolves around the Professional Bull Riding (PBR) circuit, a tour that includes 45 of the worldÕs top riders. The film is bookended with explosive competition footage brimming with hulking bulls, airborne riders, and high-wattage pyrotechnics. Sandwiched in the middle is a journey across the back roads of America...
http://my.sxsw.com/events/event/5210