Transmedia Storytelling - Creating Stories That Work Over all Platforms
Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of 'Transmedia' behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence...http://my.sxsw.com/events/event/897
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