9:00 AM
to 10:00 AM

AOL’s Seed Lounge
Location Level 1 Atrium
eventtype  Party, Film
event::about  See something amazing at SXSW? Snap a photo, write it up and publish it on Spinner.com. And earn money too, through Seed.com. File your story from your computer, your smartphone or at the Seed lounge in the lobby of the Austin Convention Center. Stop by to learn how you can get...

9:00 AM
to 10:00 AM

Chevy Volt Recharge Lounge
7 schedule::attendees
Location Level 1 NW Corner
eventtype  Party, Film
event::about  Recharge your soul (and connected devices) at the Chevy Volt Recharge Lounge – Lower level at the NW corner of the convention center. While you’re there plug in, grab a beverage or just chill out while you get your first look at the 2011 Chevy Volt. (Austin Convention Center, 1st Floor,...

9:00 AM
to 10:00 AM

ELEVEN API Lounge
5 schedule::attendees
Location 406
eventtype  Party, Interactive
event::about  The Alcatel-Lucent ELEVEN API Lounge cranks up the volume in an "ultra-lounge" environment where SXSW rockers and developers alike can hang out, network, eat, drink, get online, and learn how to get involved with ALU API platform and developer activities.

9:00 AM
to 10:00 AM

The Beacon Lounge
7 schedule::attendees
Location 8B
eventtype  Party, Interactive
event::about  Want to meet the best & brightest socially-conscious Geekeratti at SXSW? Need a place to hang with your world-saving entourage, catch some unplugged local music, or just pull up some WiFi and get your blog on? Meet you at The Beacon: Lounge with a Conscience. Sponsored by Beaconfire Consulting.

9:00 AM
to 10:00 AM

The Blogger Lounge
11 schedule::attendees
Location 19A
eventtype  Party, Interactive
event::about  Windows Phone, along with TechSet hosts Stephanie Agresta and Brian Solis, will pay tribute to the ideas, passions, and friendships that bring us together. Join us every day to see everyone you know, everyone you want to know, and give us the opportunity to get to know you. Plus, daily tweet-ups,...

9:00 AM
to 10:00 AM

The Circus Mashimus Lounge
5 schedule::attendees
Location 3
eventtype  Party, Interactive
event::about  Make the Mashery Circus Mashimus a frequent stop during the SXSW Interactive conference. Join us at Circus Mashimus to hook up with friends and colleagues, meet new people, hold meetings, get expert advice, watch an API demo or just relax. With dedicated Internet access and plenty of electrical outlets and lots...

9:30 AM
to 10:30 AM

Accessibility: What It Is For and Where It is Going
19 schedule::attendees
Location Ballroom F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Richard Schwerdtfeger, Sharron Rush
event::about  This session will start will the basics and quickly move to the future. Sharron Rush introduces web accessibility concepts and background and interviews Rich Schwertdfeger, a leader in the development of the WAI-ARIA principles for accessible rich internet applications. Rich looks at the current static model for providing and designing for...

9:30 AM
to 10:30 AM

Africa 3.0: A Look at the Future of a Connected Africa
23 schedule::attendees
Location 12AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  TMS Ruge
event::about  2010 is the year that Africa will finally connect to the global undersea cable network powering today's broadband internet traffic. How can Africa use the arrival of this high speed super highway to it's advantage? What impact will broadband communications have on Africa's development? Are we looking at Africa 3.0?
event::tags  Convergence

9:30 AM
to 10:30 AM

Augmenting Maps with Reality
43 schedule::attendees
Location Hilton G
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Chris Pendleton, Dennis Crowley, Ryan Sarver, Laura Diaz, Kellen Elliott-McCrea
event::about  Remember when the utility of an online map consisted of directions and gawking at satellite imagery? With the recent tide of location-based apps such as Foursquare and the introduction of the likes of Twitter Maps, maps is rapidly emerging as the gateway to socially exploring the world around us. But that's...
event::tags  Emerging...

9:30 AM
to 10:30 AM

Beyond LAMP: Scaling Websites Past MySQL
43 schedule::attendees
Location Ballroom B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Serkan Piantino, Alan Schaaf, Kevin Weil, Christopher Slowe, Jason Kincaid
event::about  Most startups begin with a basic LAMP stack (on PHP or Python) and then add database replication and memcache as they grow. But then what? There's a big gap between these out-of-the-box solutions and what it takes to run something bigger.
event::tags  Design & Development

9:30 AM
to 10:30 AM

Exploiting Chaos -- How to Spark Innovation During Times of Change
38 schedule::attendees
Location Hilton C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jeremy Gutsche
event::about  One of North America's hottest keynote speakers, the founder of TrendHunter.com, reveals powerful strategies for thriving in any economic climate. DID YOU KNOW THAT Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets...
event::tags  Business

9:30 AM
to 10:30 AM

From Right-to-Left: Entrepreneurship & the Middle East
8 schedule::attendees
Location Hilton A/B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Habib Haddad, Katherine Maher, Sacha Tueni, Moeed Ahmad
event::about  Can the Middle East reinvent itself through digital entrepreneurship? Countries like Egypt lead the Arab world in hacking solutions, while Israel is a leader in advanced ICT development. Can the internet and mobile create a bridge for collaboration and co-operation, independent of politics and location?
event::tags  Business

9:30 AM
to 10:30 AM

Google Hackathon: Android TTS/Accessibility, Geo APIs, Chrome Accessibility Extensions
17 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Charles Chen, Ossama Alami, Chaitanya Gharpure
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short...
event::tags  Late Break

9:30 AM
to 10:30 AM

How WebHooks Will Make Us All Programmers
36 schedule::attendees
Location Ballroom A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jeff Lindsay
event::about  Programming will increasingly be the most empowering skill on earth... how do we bring it to more people? We can't rely on better academic programs if nobody is taking them! We have to bring back easy discovery and instant utility. See how webhooks (user-defined HTTP callbacks) are the missing link!
event::tags  Design & Development

9:30 AM
to 10:30 AM

Imagineering the Fully Digitized and Connected Future
31 schedule::attendees
Location Hilton H
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Chris Bishop, Dan Willis, Nadya Direkova, Tim Ruder
event::about  Screw your laptop and the Internet connection it rode in on. It's 2015 and all hurdles to digital ubiquity are history. Our panel of professional visionaries will immerse you in a day of your fully digitized life, supported by every appliance you own and connected to your own personal infocloud.
event::tags  Emerging...

9:30 AM
to 10:30 AM

Offering Your Content in 100 Languages
Location 18ABCD
eventtype  Panel, Interactive
Speaker/Artist(s) Info  June Cohen, Leonard Chien, Seth Bindernagel
event::about  The web is a global medium, but most websites are siloed in a single language. A social translation program is one way to make your website more accessible to a global audience, while also turning users into contributors. Is social translation an option for your website (or product)? If so, how...
event::tags  Convergence

9:30 AM
to 10:30 AM

Our Digital Future: The National Broadband Plan And You
17 schedule::attendees
Location Hilton K
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Derek Turner
event::about  What will our digital future look like? By March 17, 2010, the Federal Communications Commission will present a national broadband plan that will shape the future of our Internet and will directly affect bloggers, wireless innovators, entrepreneurs, gamers and everyday Internet users. Come hear about the national broadband plan.
event::tags  Emerging...

9:30 AM
to 10:30 AM

Process Journalism: Getting it First, While Getting it Right.
29 schedule::attendees
Location Hilton F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Moka Pantages, Monica Guzman, Robert Mackey, Will Sullivan, Jesus Diaz
event::about  Iterative journalism, process journalism, wiki journalism -- call it what you want -- the 'first draft' of history is rapidly changing with digital reporting and immediate delivery. In this panel, we'll investigate technological tools, best practices from bloggers to NYTimes.com, transparency and ethical challenges faced report accurate news in the social...
event::tags  Emerging...

9:30 AM
to 10:30 AM

Social Gaming: Lessons from the Pioneers
27 schedule::attendees
Location 6AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Sebastien de Halleux, Omar Abdelwahed, Gareth Davis, Eric Todd, Jon David
event::about  As we enter a new era of games designed, produced, distributed and operated to facilitate interaction among players, we'll hear from the pioneers of social games how they think about and approach this new medium.
event::tags  ScreenBurn

9:30 AM
to 10:30 AM

Story.Next -- Narrating the Crowd
29 schedule::attendees
Location 10AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Suneel Gupta, Dr Sanjay Gupta
event::about  StoryCorps was built on the principle that ordinary people have extraordinary stories to share - you just need to ask. Social networking and hand-held technology now enables communities to capture and distribute these stories with unprecedented scale and quality. Panelists will discuss the art of blending storytelling with social networking.
event::tags  Greater Good

9:30 AM
to 10:30 AM

Web of Things - Connecting People and Objects on the Web
42 schedule::attendees
Location Ballroom E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Vlad Trifa, Dominique Guinard
event::about  WoT is a vision of a Web with more devices than people on it. We extend the Web to the real world by enabling devices to become physical Web resources that follow the founding principles of the Web architecture (REST). We will demo a physical mashup with real objects the attendance...

9:30 AM
to 10:30 AM

Come as You Are Yoga
14 schedule::attendees
Location 8A
eventtype  Party, Interactive
Speaker/Artist(s) Info  Ari Stiles
event::about  Worried about too much stress at the Austin Convention Center in March? Then take a deep breath, gently exhale and let it all go. SXSW Interactive Festival attendees will again have the chance to start their days mindfully as morning yoga returns to the event. Yoga was developed thousands of years...
event::tags  Greater Good

9:30 AM
to 10:30 AM

Silverlight Interactive Lounge
5 schedule::attendees
Location Level 4 NW Corner
eventtype  Party, Interactive
event::about  Stop by and check out the Silverlight Interactive Lounge. Kick up your feet and take a moment to explore our Digital Living Room where you can see Silverlight and Windows 7 in action. And, as in years past, we’ll also have an Xbox set up for your gaming pleasure. (Austin Convention...

10:00 AM
to 11:00 AM

Adobe Sunday Brunch
Location Day Stage Cafe
eventtype  Party, Interactive
event::about  There will be bacon, coffee and geekery at the Adobe Sunday Brunch. Join us at 10am on Sunday for FREE brunch at the Adobe Day Stage. Adobe product managers and evangelists will be sharing the latest on mobile development with Flash and more from Adobe Labs. RSVP at http://facebook.com/AdobeSXSW. There might...

10:00 AM
to 11:00 AM

Pepsi Refresh Cafe'
Location Level 1 Neches Entrance
eventtype  Party, Interactive
event::about  The Pepsi Refresh Project is coming to SxSW and one Interactive attendee will leave with a $50,000 Refresh Grant to help bring their digital pro-social idea to life – and it’s up to YOU to decide who wins! Stop by the Pepsi Refresh Café to learn more and help refresh the...

10:00 AM
to 11:00 AM

PepsiCo. Podcast Playground
3 schedule::attendees
Location Level 1 SW Corner
eventtype  Party, Interactive
event::about  The PepsiCo Podcast Playground is back to provide SxSWers a place to recharge, reconnect and broadcast to friends, fans and followers. So grab a seat at the bar, take in the Twitter-view of the PepsiCo Zeitgeist 2.0 and check out our Digital Speak Easy line-up.(Austin Convention Center, 1st floor Southwest corner)...

10:00 AM
to 11:00 AM

SoBe Lizard Lounge
5 schedule::attendees
Location Brush Square Park
eventtype  Party, Film
event::about  Come relax at the SoBe Lizard Lounge and enjoy reskinned SoBe Elixirs and Teas. Happy hour, SoBe-style, from 12-7 daily. Fan us at facebook.com/sobe for more!

10:50 AM
to 11:50 AM

Jeffrey Zeldman
24 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Designing With Web Standards

11:00 AM
to 12:00 PM

Bedford Park Boulevard
Location Alamo Lamar 1
eventtype  Film
event::about  Byron Cruz is a 15-year old Hispanic boy from Queens trying to keep his head above water at school. However, the world of rules and regulations is at odds with everything boyhood stands for. Aided by his mischievous best friend Ray, Byron struggles to outwit a school system that seems...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

Cigarette Candy
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A traumatized teenage Marine returning to Allentown, PA is forced to play the role of "the hero" at his homecoming party. In pursuing a rebellious, precocious sixteen year old girl, he sees an opportunity to numb his pain and connect to a fellow lost soul.Lauren Wolkstein studied computer...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

Going Back
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A glimpse into the life of Lorna, 25, a down-and-out LA model, who comes back to her small, quiet home town after a death in the family. Reluctant to stay at her parents' place, she holes up in a motel room looking for work while waiting for an old friend...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

Kelp
Location Alamo Lamar 1
eventtype  Film
event::about  After a revelatory swim in the ocean, a man begins regularly bathing with kelp. When his wife discovers this new habit, she leaves him.Benjamin Dohrmann and Seth Cuddeback were reared in a small town in Western Massachusetts. They now live in Los Angeles, where they work low-paid jobs...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

Narrative Shorts 3
3 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A selection of original, well-crafted films that take advantage of the short form and exemplify distinctive and genuine storytelling. The winner of our grand jury award in this category is eligible for an 2011 Academy Award nomination for best narrative short. Going Back Director: Adam Keleman Savage Director: Lisa Jackson...
event::tags  Shorts Program

11:00 AM
to 12:00 PM

No Crossover: The Trial of Allen Iverson
8 schedule::attendees
Location Paramount
eventtype  Film
event::about  Steve James (HOOP DREAMS) returns to his hometown of Hampton, Virginia to examine the 1993 bowling alley brawl that landed Allen Iverson, the nationÕs top high-school basketball player, in jail and divided the community along racial lines. A Kartemquin Films production for ESPN Films' acclaimed '30 for 30' series.Director...
event::tags  Documentary Feature

11:00 AM
to 12:00 PM

Savage
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  On a summer day in the 1950s, a native girl watches the countryside go by from the backseat of a car. A woman at her kitchen table sings a lullaby in her Cree language When the girl arrives at her destination, she undergoes a transformation that will turn the woman's...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

Storage
Location Alamo Lamar 1
eventtype  Film
event::about  Two Lebanese men wander the streets of Brooklyn in search for a storage place.Nadia Tabbara was born in Beirut, Lebanon and moved to the States at a young age. Shes been writing since she can remember and started making short films at Emerson College in Boston. 'Storage' was...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

Teleglobal Dreamin'
Location Alamo Lamar 1
eventtype  Film
event::about  A Filipino call center agent takes her American corporate-trainer boss out on the town, setting off a chain of events with unexpected consequences.Eric Flanagan began working in 'Reality TV', first on the show "Cheaters" in his hometown of Dallas, and then later on the show "Queer Eye for...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

The Call to the Post
Location Alamo Lamar 1
eventtype  Film
event::about  David returns to a racetrack to rediscover the job that defined his existence.Brian Higdons parents first allowed him to play with the family camcorder when he turned 8. His steadily increasing skill finally earned him the honor of taping present openings on Christmas morning, 1997. Born in Tarrytown,...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

The Hardest Part
Location Alamo Lamar 1
eventtype  Film
event::about  An aging actor finally secures the audition of a lifetime. But just how badly does he want the role? Shot on location in London, The Hardest Part is Oliver Refson's second 35mm short. With a cast of seasoned British performers such as Nickolas Grace (Brideshead Revisited, Evita), Ruth Sheen (Vera...
event::tags  Narrative Short

11:00 AM
to 12:00 PM

2009 Iran Election: Women's Revolution? Twitter Revolution?
14 schedule::attendees
Location 10AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Roja Bandari, Mona Kasra, Shireen Mitchell, Dr David Parry
event::about  By campaigning and protesting Iranian women surprised onlookers through their sociopolitical participation during the 2009 Iranian election. What led to the sudden appearance of an invisible part of Iranian society, and what role did emerging media play? This panel will discuss online political activity during and prior to the election.
event::tags  Greater Good

11:00 AM
to 12:00 PM

Accessible JavaScript Techniques
26 schedule::attendees
Location Ballroom F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Patrick Fox, Becky Gibson
event::about  Creating accessible JavaScript is difficult and can be time consuming to create. With the right knowledge and forethought, your JavaScript can be made accessible. This session covers a variety of development techniques and paradigms for creating progressively enhanced JavaScript functionality, and explains some features of and how to implement the Web...

11:00 AM
to 12:00 PM

Blah Blah Blah: Why Words Won't Work
37 schedule::attendees
Location Ballroom C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Dan Roam
event::about  Since the industrial revolution, we've judged human intelligence by our ability to talk. And just look at where that belief has gotten us: from politics to energy, we're deeper in conceptual debt than ever. This session shows how combining our innate verbal and visual skills is the only way we're going...
event::tags  Design & Development

11:00 AM
to 12:00 PM

Blamestorm: Who is Holding us Back?
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Brian Reich
event::about  Technology and the internet have the potential to change the world, to address serious issues. But its not happening. Why not? Because some people don't understand and are holding us back. But who? This session is a blamestorm - an opportunity to call out the people and organizations, the technology providers...
event::tags  Greater Good

11:00 AM
to 12:00 PM

Can Wikipedia Survive Popular Success and Community Decline?
18 schedule::attendees
Location 12AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Andrew Lih
event::about  Wikipedia is a top 10 global web site, but editing activity in the encyclopedia "anyone can edit" has steadily fallen since early 2007. Lih will explain the current crisis with research from the Palo Alto Research Center, Wikipedians and academics on the ability to sustain a lasting content creation community.
event::tags  Convergence

11:00 AM
to 12:00 PM

Design, Collaboration, Pokemon: How Not to Offend People Globally
12 schedule::attendees
Location Hilton A/B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Chris Moeller, Jung Eun Kim
event::about  In today's economy, global audiences equal vast opportunity. But how do you design your online experience to meet the needs of customers from Taipei to Toledo? How does culture influence design? Learn tips and tricks on designing for global markets, collaborating with colleagues overseas, and not offending your international customers.
event::tags  Business

11:00 AM
to 12:00 PM

Drink Tea: Designing with Middle Eastern Customers
6 schedule::attendees
Location Ballroom B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kate Walser
event::about  Your next customer could be in the Middle East. Countries like Iraq, UAE, and Jordan and their US divisions are looking to US firms for design and branding help. Find out how cultural differences impact the design process and learn how to create a respectful and productive relationship and design a...
event::tags  Design & Development

11:00 AM
to 12:00 PM

ER 2.0
16 schedule::attendees
Location 8A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Ed Bennett, Aimee Roundtree
event::about  Hospitals and health care providers are slowly but surely using new media and social networking software for some of their primary objectives--treatment, research, education and outreach, and patient-provider communication. This presentation will feature best practices from case studies and prescribe future uses of new media in public health.
event::tags  Greater Good

11:00 AM
to 12:00 PM

Extending Your Brand? There's an App for That
49 schedule::attendees
Location Hilton D
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Rob Girling, Tom Ajello, Adrian Ho, Shiv Singh, Brian Morrissey
event::about  For many, brand extension into the digital realm means a Web site, a banner add, a viral campaign. But applications can extend conversations and perceptions of a brand, as well as add to discussions and ideas in compelling new ways. How can applications help your brand and idea be more authentic,...
event::tags  Business

11:00 AM
to 12:00 PM

Gaming the Crowd: Turning Work Into Play
38 schedule::attendees
Location 6AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Andy Baio
event::about  What do Amazon Mechanical Turk, the Obama campaign, the 2010 Honda Insight, and the Nike+ all have in common? They all use gameplay mechanics to turn difficult real-world problems into play. I'll discuss practical ways to turn any website into a game, and the serious risks of doing it wrong.
event::tags  ScreenBurn

11:00 AM
to 12:00 PM

Google Hackathon: Mobile Maps, App Engine, Chrome Extensions
9 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Shawn Shen, Wesley Chun, Brian Kennish
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short...
event::tags  Late Break

11:00 AM
to 12:00 PM

Here Are Lions: The Cartography of the Future
16 schedule::attendees
Location Hilton H
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Michele Bowman
event::about  A new breed of maps is revealing breakthroughs in our understanding of biology, neuroscience, ecology and the physical world. We can now map not just physical geographies, but also genomes, neural pathways, emotions, social networks and ideas. These new maps reveal how society will change over the next twenty years.
event::tags  Emerging...

11:00 AM
to 12:00 PM

How Social Media Can Destroy Your Business Model
25 schedule::attendees
Location Hilton J
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Anjuan Simmons, Kami Huyse
event::about  While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization's business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential.
event::tags  Emerging...

11:00 AM
to 12:00 PM

How to Cast Your Indie or New Media Production using the latest in Online Tools
6 schedule::attendees
Location 13AB
eventtype  Panel, Film
Speaker/Artist(s) Info  William Marshall, Paul Schnee, Brett Register
event::about  Learn from our panel of Casting Directors and Industry Professionals how to cast your Indie or New Media production using tools that are right at your fingertips. From free services to pay services learn which of the casting sites are right for you, and your budget.

11:00 AM
to 12:00 PM

Influence and Innovate: Transforming Media Education
13 schedule::attendees
Location 7
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Cindy Royal, Tyson Evans
event::about  The future of media relies heavily on the mindset of those willing to study and enter the field. Professionals, professors and students will discuss transforming the goals of communication education to develop graduates, not only comfortable and fluent with online media, but who can also innovate and influence the profession.
event::tags  Greater Good

11:00 AM
to 12:00 PM

JavaScript Architecture: The Front and the Back of It
38 schedule::attendees
Location Ballroom E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kyle Simpson
event::about  A JavaScript code-centric look into UI architecture, including templating and JSON data-interchange, both in browser and on the server. We'll talk about variations on popular patterns such as MVC and how to cleanly implement them independent of your platform or framework of choice.

11:00 AM
to 12:00 PM

Leave Your Job, Start An Agency
38 schedule::attendees
Location Hilton E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Alex Lemanski, Kurt Pennypacker
event::about  Ever consider leaving it all to start your own Agency? Not entirely sure where to start? This talk will cover the starting and building a Web Design and Development company. The talk tackles to pitfalls and the outstanding benefits of building and cultivating your own Agency. All in a virtual space....
event::tags  Business

11:00 AM
to 12:00 PM

Mentors: Press & Bloggers
1 schedule::attendees
Location 11AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Jigar Mehta, Mekado Murphy, Michael Barnes, Clay Smith, Austin Kleon, Moises Chiullan, Jessica Kantor
event::about  As a filmmaker, the press can be your best friend or your worst nightmare. Learn how to make nice. Or, if you're an aspiring journalist, learn how to make a living. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who...

11:00 AM
to 12:00 PM

Merch: The Other White Meat Of Monetization
19 schedule::attendees
Location Hilton C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Mikhail Ledvich, Burnie Burns, Jennifer Shiman, Joel Bush, Justin Sewell
event::about  How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a healthy direct merchandise business? Advertising receives plenty of deserved attention. Let's dive into merch strategy, tactics, tools.
event::tags  Business

11:00 AM
to 12:00 PM

Monkeys with Internet Access: Sharing, Human Nature, and Digital Data
56 schedule::attendees
Location Ballroom D
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Clay Shirky
event::tags  Speakers Series

11:00 AM
to 12:00 PM

My Life, Take Two: The Right to Delete
14 schedule::attendees
Location Hilton K
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Annalee Newitz, Chris Conley, Marc Davis, Elly Jonez, Andrew McLaughliln
event::about  Most of us have incidents in our past that we'd rather leave there - but that's getting harder in a world teeming with tools and devices that capture our actions and record them forever. Do we have a ''right to delete'' records and data about ourselves? Can we? Should we?
event::tags  Emerging...

11:00 AM
to 12:00 PM

Online News of Tomorrow
37 schedule::attendees
Location Hilton F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Adrian Holovaty, Andrew Huff, Brad Flora, Jeff Jarvis, Jeremy Zilar
event::about  Whether newspapers are dead or not, the media is innovating online. Rather than debate journalism's future, let's look at where we're headed, and what the online news sources of tomorrow might look like. This panel will survey some of the most exciting experiments and propose some interesting new directions.
event::tags  Emerging...

11:00 AM
to 12:00 PM

Puzzling Hour
12 schedule::attendees
Location 5ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Sandor Weisz, Sarah Weisz
event::about  Every year, my wife Sarah and I design a massive puzzle hunt for our friends. We can't put on a full-scale version at SXSW, but for this hour you will solve some of our best puzzles, plus a few new ones designed especially for this talk... which will be light on...
event::tags  ScreenBurn

11:00 AM
to 12:00 PM

Scott Rosenberg (Wordyard), Emily Gordon (Emdashes.com), Lizzie Skurnick (Jezebel.com)
Location Studio SX
eventtype  Panel, Interactive
event::about  Scott Rosenberg (Wordyard), Emily Gordon (Emdashes) & Lizzie Skurnick (Jezebel)

11:00 AM
to 12:00 PM

Sound Decisions: A Reality Check on Using Music in Film
5 schedule::attendees
Location 16AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Doreen Ringer-Ross, John Anderson, Ilan Eshkeri, Dan Licht, Michael Des Barres, Kim Fowley, Chad Feehan, Miranda Bailey, Craig Richey
event::about  Film music drives audience emotions, and individual scenes can be defined by a particular song or music cue. Essential as it is, film music is often under budgeted and misunderstood. Hosted by BMI, this roundtable discussion will explore effective tactics for finding a film's sound as well as the practical realities...

11:00 AM
to 12:00 PM

The Yelp Effect: When Everyone's A Restaurant Critic
39 schedule::attendees
Location 19B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jennie Chen, Addie Broyles
event::about  Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic?
event::tags  Convergence

11:00 AM
to 12:00 PM

What If Your Phone Had Five Senses?
43 schedule::attendees
Location Hilton G
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Ted Power, Nicholas Jitkoff, Matt Biddulph, Ben Averch
event::about  The phone in your pocket has the sense of sight (camera), sound (microphone), touch and location (still working on taste and smell). Through live demos we'll show off some new mobile hardware (could your phone really be replaced by AR glasses?) and what developers and marketers will be able to create...
event::tags  Emerging...

11:00 AM
to 12:00 PM

What's Open Video and Why Does it Matter?
3 schedule::attendees
Location 18ABCD
eventtype  Panel, Film
event::about  Video cameras and desktop editing software are now cheap and ubiquitous, making it easy for casual computer users to speak to a mass audience. But online video is still mostly a glorified on-demand system--more like Internet TV than a truly participatory medium. The legal and technological battles surrounding online video are,...

11:00 AM
to 12:00 PM

What's Open Video and Why Does It Matter?
Location 18ABCD
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Mark Surman, Jesse Dylan, Elizabeth Stark, Elisa Kreisinger, Lance Kavanaugh
event::about  Video cameras and desktop editing software are now cheap and ubiquitous, making it easy for casual computer users to speak to a mass audience. But online video is still mostly a glorified on-demand system--more like Internet TV than a truly participatory medium. The legal and technological battles surrounding online video are,...
event::tags  Convergence

11:00 AM
to 12:00 PM

Why You Aren't Done Yet
45 schedule::attendees
Location Ballroom A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  David Heinemeier Hansson
event::about  The deadline is looming, you've tweeted how busy you are four times this week, and yet you just can't get the project wrapped up and out the door. Real artists ship and you want to be a real artist, real bad, but you're not. Let me show you how to rework...
event::tags  Design & Development

11:00 AM
to 12:00 PM

Writing a Successful Screenplay: Consider the Source
7 schedule::attendees
Location 15
eventtype  Panel, Film
Speaker/Artist(s) Info  Anton Diether, Shauna Cross, Stephen Harrigan, Sarah Bird, Alex Tse, Josh Olson
event::about  This kind of "presold" source material like books, news and real-life events are grist to the mill of the modern studio scriptwriter. This panel discusses the wide range of source material, how to use it, and how to write an effective adaptation that sells.

11:00 AM
to 12:00 PM

Kodak SXSW Filmmaker Brunch
9 schedule::attendees
Location Brush Square Park
eventtype  Party, Film
event::about  Kodak salutes the visiting filmmakers and welcomes them to a brunch featuring Southwest cuisine. Filmmaker or Panelist Badge Required.

11:00 AM
to 12:00 PM

The IFC Crossroads House
18 schedule::attendees
Location The IFC Crossroads House
eventtype  Party, Film
event::about  Join us live in studio at 12PM, 3PM and 6PM daily as IFC showcases the best of SXSW talent, including live musical performances, panels and celebrity interviews. The house is open all day with FREE food, FREE swag, gaming, grand prize give-aways, and a Happy Hour at 5PM to kick off...

11:15 AM
to 12:15 PM

Marwencol
4 schedule::attendees
Location Alamo Lamar 3
eventtype  Film
event::about  A documentary about the fantasy world of Mark Hogancamp. After being beaten into a brain-damaging coma by five men outside a bar, Mark builds a 1/6th scale World War II-era town in his backyard. Mark populates the town he dubs "Marwencol" with dolls representing his friends and family and creates...
event::tags  Documentary Feature

11:20 AM
to 12:20 PM

Yes Mr. Lessig, We Can Change Politics
31 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Julie Barko Germany
event::about  Last year at SXSWi, Larry Lessig introduced Change Congress, a movement to clean up corruption in Congress. But that's only the beginning. All elected offices (local, state, and yes even Congress) need more techies, scientists, and engineers. Now! Why techies should run for office -- and how they can win.
event::tags  Greater Good

11:30 AM
to 12:30 PM

Earthling
6 schedule::attendees
Location Alamo Ritz 1
eventtype  Film
event::about  Judith is a teacher going through a crisis. She can't get pregnant, and it's causing a rift in her life. On an orbital space platform, a crew picks up a strange object during a routine mission. It appears to be a living seed of some sort. One of the astronauts...
event::tags  Narrative Feature

11:30 AM
to 12:30 PM

For Once In My Life
2 schedule::attendees
Location G-Tech
eventtype  Film
event::about  "For Once In My Life" is the story of an inspiring group of people and their dream to make music. This documentary film follows the members of the Spirit of Goodwill Band while they prepare for the concert of a lifetime. As they navigate daily life, these twenty-eight musicians and...
event::tags  Documentary Feature

11:30 AM
to 12:30 PM

The Myth of the American Sleepover
5 schedule::attendees
Location Alamo Lamar 2
eventtype  Film
event::about  Set against the backdrop of mile roads, neighborhood blocks, abandoned factories and lakes which make up Metro-Detroit, this story follows four young people as they search for love and adventure on the last night of summer. Maggie, Rob, Claudia and Scott cross paths as they explore the suburban wonderland chasing...
event::tags  Narrative Feature

11:30 AM
to 12:30 PM

Barbara Smith Conrad & Mat Hames ("When I Rise") & Charles Ramirez Berg (UT Austin)
Location Studio SX
eventtype  Panel, Film
event::about  Barbara Smith Conrad & Mat Hames ("When I Rise") - interviewed by Charles Ramirez Berg (UT Austin)

11:40 AM
to 12:40 PM

How Nerds Can Foster Democracy in Local Government
17 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Will Hampton
event::about  Government has been slow to adopt social media. Ignorance, fear of the unknown and negative comments are the primary reasons. Two government communicators who have experience in the SM trenches will discuss how to persuade government agencies to get with the program (it's easier and less scary than they think).
event::tags  Greater Good

11:50 AM
to 12:50 PM

Gavin Bell
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Building Social Web Applications

12:00 PM
to 1:00 PM

12:00 PM
to 1:00 PM

Google Baby
10 schedule::attendees
Location Alamo Ritz 2
eventtype  Film
event::about  Doron, an Israeli entrepreneur with a high tech background proposes a new service - Baby production. The baby producer (as he introduces himself) provides customers with a cost effective solution using outsourcing of the surrogacy element to India as a way to lower prices. The preferred genetic material is selected...
event::tags  Documentary Feature

12:00 PM
to 1:00 PM

Amy Hobby, Kathleen Russo, Susan Littenberg ("And Everything Is Going Fine")
Location Studio SX
eventtype  Panel, Film
event::about  Amy Hobby, Kathleen Russo, Susan Littenberg ("And Everything Is Going Fine")

12:20 PM
to 1:20 PM

Dan Roam
6 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  The Back of the Napkin

12:20 PM
to 1:20 PM

David Heinemeier Hansson
13 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Rework

12:30 PM
to 1:30 PM

A Conversation with Michel Gondry
60 schedule::attendees
Location 18ABCD
eventtype  Panel, Film
Speaker/Artist(s) Info  Michel Gondry, Elvis Mitchell
event::about  Filmmaker, artist and musician Michel Gondry (The Science of Sleep, Eternal Sunshine of the Spotless Mind) sits down with KCRW's Elvis Mitchel to discuss his remarkable body of work and his latest, an intimate portrait of his family entitled The Thorn In The Heart, screening at SXSW.

12:30 PM
to 1:30 PM

Anything But Typical: Learning to Love JavaScript Prototypes
29 schedule::attendees
Location Ballroom E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Dan Nichols
event::about  Frightened and confused by the term "prototype"? Tired of praying that there's some plugin for a framework that will do exactly what you need to do? Unlock a whole new world of interactivity with object-oriented JavaScript programming. Learn how to design and implement classes that let you simplify and extend your...

12:30 PM
to 1:30 PM

Becoming An Inspiration - One Pixel At A Time
6 schedule::attendees
Location Courtyard Rio Grande A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Reggie Bibbs, Lou Congelie
event::about  Reggie Bibbs has been a one man crusade to raise awareness for neurofibromatosis (NF) come listen to him tell his story and help you and your organization turn your clients and friends into raving fans for your company or group.
event::tags  Love & Happiness

12:30 PM
to 1:30 PM

Buzz Out Loud Live 2010
15 schedule::attendees
Location Radisson Austin
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Tom Merritt, Jason Howell, Molly Wood
event::about  CNET's Buzz Out Loud will broadcast live from SXSW. While discussing the day's tech news, hosts Tom Merritt, Jason Howell, Molly Wood and others will chat with the audience and invite special guests to talk about what's happening at the show and beyond.
event::tags  Late Break

12:30 PM
to 1:30 PM

Casual Game Design Competition Sponsored By USA Network
8 schedule::attendees
Location 6AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kain Shin, Billy Cain, James Portnow, Stephanie Morgan, Margaret Wallace
event::about  Four teams of emerging game developers give short presentations about their ideas for an innovative new casual game to a jury of industry experts.
event::tags  ScreenBurn

12:30 PM
to 1:30 PM

Coding for Pleasure: Developing Killer Spare-Time Apps
54 schedule::attendees
Location Ballroom A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Adam Pash, Gina Trapani, Matt Haughey
event::about  Every startup origin story is about a couple of developers who abscond to a garage and end up building the Next Big Thing. But money and fame don't need to be your end goal. You can significantly improve your life--and impact others' lives--by coding for pleasure in your spare time.
event::tags  Design & Development

12:30 PM
to 1:30 PM

Conversation with Michel Gondry
31 schedule::attendees
Location 18ABCD
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Elvis Mitchell, Michel Gondry
event::about  Filmmaker, artist and musician Michel Gondry (The Science of Sleep, Be Kind Rewind) sits down with KCRW's Elvis Mitchel to discuss his remarkable body of work and his latest, an intimate portrait of his family entitled The Thorn In The Heart, screening at SXSW.
event::tags  Convergence

12:30 PM
to 1:30 PM

Cross Device Accessibility: Is This For Real?
16 schedule::attendees
Location Ballroom F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Chris Mills
event::about  Does the one-size-fits-all approach of "One Web" meet the needs of all groups of web users, as web content becomes more complicated? We will discuss strategies for improving accessibility across different devices, covering current issues with mobile accessibility, and potential solutions such as geolocation and CSS3 media queries.

12:30 PM
to 1:30 PM

CrowdControl: Changing The Face Of Media Or Hype?
31 schedule::attendees
Location 12AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jason Rzepka, Joseph Kingsbury, Lila King, Randi Zuckerberg, Pete Cashmore
event::about  A discussion about the new media democracy, citizen journalism and the wisdom of the crowd. Readers and consumers of media have exerted a new level control around how news and entertainment is created, shared and consumed. For example, Iranian citizens used social media to report on post-election activity in June 2009...
event::tags  Convergence

12:30 PM
to 1:30 PM

Ditch the Old to Build Your Dream Life
19 schedule::attendees
Location Courtyard Rio Grande B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Lucretia Pruitt
event::about  Let's face it, few people are really happy with our lives. We wish we could toss it all in and start again, find that elusive š„²balance' & our bliss. Hear from people who've tossed all (or most) of their old lives or jobs to find the life they really wanted.
event::tags  Love & Happiness

12:30 PM
to 1:30 PM

Editing Fiction, Non-Fiction and Everything In-Between
9 schedule::attendees
Location 13AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Sandra Adair, Paul Zucker, Kyle Henry
event::about  The best editors work like sculptors to craft their footage into the most effective film possible. Learn how editors are able to wring magic from a huge range of source material, how you can work with them, or simply to hone your own editing skills and become one of the best....

12:30 PM
to 1:30 PM

Google Hackathon: HTML5, Chrome Extensions, Android Accessibility
14 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Svetoslav Ganov, Alex Russell, Brian Kennish
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short...
event::tags  Late Break

12:30 PM
to 1:30 PM

How Did This Happen? I'm in Business!
14 schedule::attendees
Location Hilton E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Becky McCray, Liz Strauss
event::about  Why does business have to so complicated? Where's the checklist for all this? What about the IRS? Learn how to create a business, choose a structure, and figure out which expenses are deductible, all specifically targeted for interactive and new media creators, presented by someone who has been there.
event::tags  Business

12:30 PM
to 1:30 PM

Hyperbole In Film Criticism & Analysis
5 schedule::attendees
Location 16AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Erik Childress, Scott Weinberg, Drew McWeeny, James Rocchi, Marjorie Baumgarten, Jen Yamato
event::about  The panel will examine the increased trend in film writers to accentuate their reviews (both positive and negative) in order to either draw more attention to themselves or to curry favor with the studios instead of finding film's place in modern and historical context.

12:30 PM
to 1:30 PM

Is Innovation Fair?
18 schedule::attendees
Location 19B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Andrew Keen
event::about  Andrew Keen, author of Cult of the Amateur, discusses the impact of social media and technological innovation on culture, society and economic justice.
event::tags  Convergence

12:30 PM
to 1:30 PM

Kicking Recession Ass With A Killer Company Culture
28 schedule::attendees
Location Courtyard Brazos 2/3
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Katie Laird, Kelsey Ruger
event::about  Do your employees know how much you love them? We'll talk on creative ways to keep morale up in a low economy, ideas on improving the lives and brains of your greatest assets and how to make it all work for your company's bottom line (no matter how small).
event::tags  Love & Happiness

12:30 PM
to 1:30 PM

Mentors: Distribution
2 schedule::attendees
Location 11AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Jennifer Warren, Andrew Mer, Ira Deutchman, Erick Opeka, Benjamin Cotner, Scilla Andreen, Marian Koltai-Levine, Todd Sklar
event::about  Details, details. From casting, to planning, to more planning. Come talk with industry veterans who've been through it before, and learn from their mistakes. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes...

12:30 PM
to 1:30 PM

Not Just for Obama: New Media Gets Local
16 schedule::attendees
Location 7
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Julie Blitzer, Christopher Doorley
event::about  Local political campaigns have adopted many of the tools of national campaigns but with varied success. This panel will examine the tools now being used in local races and by local activists (Facebook, Wordpress, Drupal, Twitter, SMS, etc) and give specific examples of success and failures.
event::tags  Greater Good

12:30 PM
to 1:30 PM

Perfectly Irrational: Who Put the Monkey in the Driver's Seat
20 schedule::attendees
Location Ballroom D
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Dan Ariely
event::tags  Speakers Series

12:30 PM
to 1:30 PM

Persuasive Design: Encouraging Your Users To Do What You Want Them To!
76 schedule::attendees
Location Ballroom B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Andy Budd
event::about  So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a...
event::tags  Design & Development

12:30 PM
to 1:30 PM

Selling Subculture Without Selling Out
26 schedule::attendees
Location Hilton C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Richard Nash, RAYMOND ROKER, Molly Crabapple, Jeff Newelt, Gala Darling
event::about  The online audience is increasingly fractured into passionate niches. Companies seek to infiltrate subcultures, and alt.tastemakers covet financial backing. But interactions between ''the underground'' and ''The Man'' have been marked with more distrust than respect. This panel will teach marketers have to work with subcultural tastemakers, and indie cool kids how...
event::tags  Business

12:30 PM
to 1:30 PM

Should the Government Tweet?
13 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Bev Godwin
event::about  There are over 300 official U.S. federal government twitter accounts. This panel will examine how government can make effective use of twitter and other social media channels to communicate in real time and how these tools are reshaping the communication strategy of government agencies.
event::tags  Greater Good

12:30 PM
to 1:30 PM

Social Media and China: Different Than You Think
19 schedule::attendees
Location 10AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jacqui Zhou, Benjamin Joffe, Sam Flemming
event::about  Most Westerners learn about China's social media through traditional media whose coverage tends to focus on conflicts and politics. But that's not the whole story. We will explore the motivation behind massive adoption of social media, reasons behind local brands' domination of the market and social media's impact on business and...
event::tags  Greater Good

12:30 PM
to 1:30 PM

SXSW Match-Making: Pitching Content to Miller Lite
11 schedule::attendees
Location Day Stage
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Mark Beeching, Mark Beeching
event::about  How do we bring advertising into a digital 21st century? Make a date with motion media. Digitas plays matchmaker as six filmmakers pitch their ideas live on stage to Miller Lite. A fast six minutes each. One will secure $24,000 to make their film. Another $8,000 in prizing to be decided...

12:30 PM
to 1:30 PM

The 10-Minute Transmedia Experience
17 schedule::attendees
Location 5ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Maureen McHugh, Steve Peters
event::about  Transmedia experiences '- stories played out across multiple platforms: on the web, through mobile and even in the audience's environment '- are going more and more mainstream. Audiences are beginning to expect collaboration in the creation of the experience. What are the techniques to constructing an immersive, compelling 10-minute experience? Transmedia...
event::tags  ScreenBurn

12:30 PM
to 1:30 PM

The Main Event: Finding an Audience for Your Film
3 schedule::attendees
Location 15
eventtype  Panel, Film
Speaker/Artist(s) Info  Jon Reiss, Liz Ogilvie, Liz Ogilvie, Brian Chirls, Mila Aung-Thwin, Laure Parsons
event::about  The music industry is in freefall, bringing speculation that live shows are the revenue stream of the future. But what about film? Learn how to create events from four-walling, to multiple screenings how to make these screenings profitable, both financially and critically.

12:30 PM
to 1:30 PM

Trials and Tribulations of the Pirate Bay
21 schedule::attendees
Location Hilton A/B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Peter Sunde
event::about  The Pirate Bay is Sweden's biggest export since...Abba. It's been quite a year for TPB -- with a spectacle of a trial, news of a $7.8 million acquisition, and the epic win of the closely-linked Pirate Party. Those Swedes really do love to pirate. But will the titans of P2P prevail?...
event::tags  Business

12:30 PM
to 1:30 PM

Why Self-Promotion Will Save the World
17 schedule::attendees
Location Hilton D
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Peter Shankman
event::about  Self-Promoters are single-handedly saving the world. Without even trying, they're becoming the "go-to" people when someone has a question. Twitter, Facebook, and whatever comes next is, for the first time, allowing the world to contact anyone, for anything, at any time. When other people know to go to you, and you...
event::tags  Business

12:30 PM
to 1:30 PM

Writing Web Content For A Living
31 schedule::attendees
Location Ballroom C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Erin Anderson, Tiffani Jones, Ian Alexander, Dan Maccarone
event::about  By now we all know that "content is king," yet there's still a dearth of knowledge about the mechanics and business of web writing. We'll talk about how to write great copy, why web content is special, and how to make money doing it--whether you're an independent, agency, or in-house type....
event::tags  Design & Development

12:30 PM
to 1:30 PM

Zero Waste: The Future of Green
18 schedule::attendees
Location 8A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Steven Mandzik, Amy Senger
event::about  Innovation, global warming, and green technology are all pushing in the same direction: zero waste. This concept is in practice in several cities (including Austin) and will soon be in yours. Learn about the current, future, and upcoming needs of this movement and how technology is playing a vital role.
event::tags  Greater Good

12:30 PM
to 1:30 PM

SXSW Match-Making: Pitching Content to Miller Lite
3 schedule::attendees
Location Day Stage Cafe
eventtype  Party, Interactive
event::about  Advertising is so 20th Century. Watch a world famous brand stop interrupting TV and start dating motion media online.  Six content creators will pitch their ideas live on the Day Stage. A fast six minutes each. One will secure $24,000 to make their film. Another will get $8,000 decided by the...

12:50 PM
to 1:50 PM

I Can See Russia From My iPhone!
7 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kyle McLellan
event::about  Traditionally, international diplomacy has been left to high-level officials and conducted behind closed doors. Today, the rise of new and social media has effectively crowdsourced information that was once only available to elites. How has this shift affected the way in which diplomacy is conducted? Will this change international relations?
event::tags  Greater Good

12:50 PM
to 1:50 PM

Ian Sanders
2 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Juggle!: Rethink Work, Reclaim Your Life

1:10 PM
to 2:10 PM

Microformats and Government
17 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Silona Bonewald
event::about  For Government to be truly transparent it has to be easily accessible and compelling. We will talk about current standards and discuss the current state of the tech. We will have examples of who is implementing it well/poorly. And we hand out grades to different Governmental entities and technologists.
event::tags  Greater Good

1:10 PM
to 2:10 PM

Steve Garfield
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Get Seen

1:30 PM
to 2:30 PM

Animated Shorts
6 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  An assortment of stories told using a mix of traditional animation, computer-generated effects, stop-motion, and everything in-between. The winner of our grand jury award in this category is eligible for an 2011 Academy Award nomination for best animated short. La Nostalgia del Sr. Alambre Director: Jonathan Ostos Yaber The Polish...
event::tags  Shorts Program

1:30 PM
to 2:30 PM

Bygone Behemoth
Location Alamo Lamar 1
eventtype  Film
event::about  'Bygone Behemoth' presents a day-in-the-life of an unemployed B-Movie monster, a lingering personified special-effect of the 1950's. No longer gracing the silver screen, his memories are now banished to late-night syndication on a 'Chiller Theater' type program featuring 93-year-old WPIX horror icon John Zacherley, a live-action reflection of the Behemoth...
event::tags  Animated Short

1:30 PM
to 2:30 PM

Down To The Bone
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  Set during a nondescript, retro-based time era, "Down to the Bone" is a slice right out of suburban hell. When little allergenic Michael (voiced by Peter Ahern) gets booted outside by his marker sniffing babysitter Meredith (Kelly McCormack) his delicate condition takes an unexpected turn for the worst. Combining elements...
event::tags  Animated Short

1:30 PM
to 2:30 PM

Junko's Shamisen
Location Alamo Lamar 1
eventtype  Film
event::about  Blending the aesthetic traditions of Japanese Kabuki, contemporary Manga Illustration, and through the use of stop-motion, cell and computer animation; writer, director and animator Sol Friedman brings you this stylized, imaginative and haunting tale of vengeance. Set in the rural backwoods of feudal Japan, a young peasant girl named Junko,...
event::tags  Animated Short

1:30 PM
to 2:30 PM

La Nostalgia del Sr. Alambre
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A shadow puppet artist, will find out what fame is all about, in a journey that will make him decide between what he loves and what he desires most. His show will begin as a curious accident, but soon he'll find out that the wire puppets he has always created...
event::tags  Animated Short

1:30 PM
to 2:30 PM

Off-Line
Location Alamo Lamar 1
eventtype  Film
event::about  Off-Line is a story about my relationship to work. The film is focused on a small orange capacitor named 'IZ' that lives on the circuit-board control-panel of a microwave oven. The microwave is constantly being abused by a human through overuse and inappropriate application and in the end the microwave...
event::tags  Animated Short

1:30 PM
to 2:30 PM

One Square Mile of Earth
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A series of bar room conversations featuring Bill the Bunny, Gary the Frog, Lucy the Goat, Thad the Bear, Leon the Hippopotamus and Pedro the Squirrel. Fun times await!Jeff Drew is an animator and illustrator who has made several short films. The latest, One Square Mile of Earth,...
event::tags  Animated Short

1:30 PM
to 2:30 PM

Poppy
Location Alamo Lamar 1
eventtype  Film
event::about  Poppy is set on France's western front in World War One, Two New Zealand soldiers are trapped behind enemy lines. They find a baby in a muddy ditch, under its dead parents. One of the men wants to save it, the other does not. Based on true events, Poppy was...
event::tags  Animated Short

1:30 PM
to 2:30 PM

Richard Garriott - Man on a Mission
11 schedule::attendees
Location Paramount
eventtype  Film
event::about  A behind-the-scenes journey with the video game legend, Richard Garriott, in his quest to become the first second-generation astronaut, from making his fortune to spending it ($30 million!) to reach the International Space Station via Russian rocket. From secret training in Moscow, to a rumbling launch from Kazakhstan, to 12...
event::tags  Documentary Feature

1:30 PM
to 2:30 PM

The Art of Drowning
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  Based on a poem by Billy Collins, The Art of Drowning ponders the possibilities of what awaits us at the end of the line.Born in Buenos Aires, Argentina. Lived in So Paulo, Brazil where he studied film and recently graduated from the animation program at the Emily Carr...
event::tags  Animated Short

1:30 PM
to 2:30 PM

The Cow Who Wanted to Be a Burger
2 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A tragic story of a bovine seduced by advertising down the path of butchers and carnivores. Mr. Plympton is considered the King of Indie Animation and is the only person to hand draw an entire animated feature film. Born and raised in Portland, Oregon, he graduated from Portland...
event::tags  Animated Short

1:30 PM
to 2:30 PM

The Falcon
Location Alamo Lamar 1
eventtype  Film
event::about  During the Age of Argus, Professor Weston (ISO 50) and his companion Howell the Owl (f/256) journey throughout the Focal Kingdom, searching for dinner. Along the way, they encounter Silly Patty (-2/+2 EV) and we witness a classic struggle over Proper Aspect Ratio that provokes storms of thunderous Cumulo-Kodak Clouds,...
event::tags  Animated Short

1:30 PM
to 2:30 PM

The Orange
Location Alamo Lamar 1
eventtype  Film
event::about  Suddenly, a humble citrus fruit is granted absolute power over the universe. From a story by Benjamin Rosenbaum. Nick Fox-Gieg is an animator and video artist based in Toronto. His short films have been shown at the Rotterdam and Ottawa film festivals, at the Centre Pompidou in Paris,...
event::tags  Animated Short

1:30 PM
to 2:30 PM

The Polish Language
Location Alamo Lamar 1
eventtype  Film
event::about  The Polish Language is an animated film-poem about the subversive force of art and the renewal of poetry in the whispery language of Polish. Based on the poem of the same title, the film pays homage to the revitalization of poetry in the Polish language in the 20th century. Using...
event::tags  Animated Short

1:45 PM
to 2:45 PM

Dirty Pictures
9 schedule::attendees
Location Alamo Lamar 3
eventtype  Film
event::about  DIRTY PICTURES is a documentary about Dr. Alexander 'Sasha' Shulgin, the rogue chemist who discovered the effects of MDMA (aka Ecstasy) and over 200 other mind-altering drugs. ShulginÕs alchemy has earned him the title 'The Godfather of Psychedelics,' and a reputation as one of the great chemists of the 20th...
event::tags  Documentary Feature

1:45 PM
to 2:45 PM

Jon Reiss
1 schedule::attendees
Location South By Bookstore
eventtype  Panel, Film
event::about  Jon Reiss will be signing copies of his latest book, Think Outside the Box Office.

1:50 PM
to 2:50 PM

Andrew Keen
3 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  The Cult of the Amateur

2:00 PM
to 3:00 PM

AMAC - Austin Film Society
1 schedule::attendees
Location Hideout
eventtype  Film
event::about  A compilation of short films by the filmmaker-level members of Austin Film Society.The Austin Film Society is a non-profit organization that promotes the appreciation of film and supports creative filmmaking by showing great films and premieres, managing a 100,000 square foot film production facility in central Austin, awarding...
event::tags  Shorts Program

2:00 PM
to 3:00 PM

Brotherhood
6 schedule::attendees
Location Alamo Lamar 2
eventtype  Film
event::about  Adam Buckley finds himself having to rob a convenience store on the last night of pledging a college fraternity. But when the initiation ritual goes horribly wrong, and every subsequent move proves disastrous, Adam must find it within himself to take a stand to save a friend's life.Will...
event::tags  Narrative Feature

2:00 PM
to 3:00 PM

Camp Victory, Afghanistan
1 schedule::attendees
Location G-Tech
eventtype  Film
event::about  Camp Victory, Afghanistan is a verite documentary that tells the story of several U.S. National Guardsmen stationed in Herat, Afghanistan and the Afghan officers assigned as their mentees. Together they've been tasked with building the 207th Corps of the nascent Afghan National Army into an institution capable of providing stability,...
event::tags  Documentary Feature

2:00 PM
to 3:00 PM

The Happy Poet
4 schedule::attendees
Location Alamo Ritz 2
eventtype  Film
event::about  Bill, an out-of-work poet, puts his heart, soul, and last few dollars into starting an all-organic, mostly-vegetarian food stand. New friend Donnie promotes the business and helps Bill pursue Agnes, a poetry-lover who frequents the stand. Curtis, an enigmatic life-philosopher, buoys Bill's spirits with his positive attitude and love of...
event::tags  Narrative Feature

2:00 PM
to 3:00 PM

The Work of Alan Govenar: Part 1
Location Carver
eventtype  Film
event::about  'Little Willie Eason and His Talking Gospel Guitar' (2005) takes the stage of the street and a House of God Church south of Miami to highlight the man who introduced the pedal steel guitar as an instrument to express his deep-seeded faith. 'The Hard Ride' (1996) is a journey into...
event::tags  Shorts Program

2:00 PM
to 3:00 PM

Andrew Huff (Online News of Tomorrow) & Mark Milian (The Los Angeles Times)
25 schedule::attendees
Location Studio SX
eventtype  Panel, Interactive
event::about  Andrew Huff, panelist, Online News of Tomorrow - interviewed by Mark Milian, The Los Angeles Times

2:00 PM
to 3:00 PM

Cinematic Titles: A Case Study
9 schedule::attendees
Location 13AB
eventtype  Panel, Film
Speaker/Artist(s) Info  David Tecson, Jason Spingarn-Koff
event::about  This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.

2:00 PM
to 3:00 PM

FIVE FATAL F*CKUPS-- the biggest legal mistakes every indie producer makes
10 schedule::attendees
Location 15
eventtype  Panel, Film
Speaker/Artist(s) Info  Stephen Monas, Stephen Monas, Michael Moss, Oren Bitan, Dan Freedman
event::about  What does every indie filmmaker consistently screw up? Not the script, the budget, the schedule or the marketing; it's the Legal Stuff! Meet the Five Fatals, so you can avoid them in the future.

2:00 PM
to 3:00 PM

Google Hackathon: Office Hours
4 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the Hackathon will run all day long, we will also be hosting two...
event::tags  Late Break

2:00 PM
to 3:00 PM

HTML5: Tales from the Development Trenches
104 schedule::attendees
Location Ballroom F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Bruce Lawson, Martin Kliehm
event::about  HTML5 is coming. Originally called "web applications 1.0", it brings new semantics, JavaScript APIs for drag and drop, offline storage, generating images, plugin-free video and form validation. It's upset semantic web advocates, accessibility evangelists and baffled developers. Cut through the crap: learn what it is and what it does.

2:00 PM
to 3:00 PM

Mentors: Legal/Clearance
Location 11AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Jennifer Heitler, George Rush, Deena Kalai, Melissa Love, Elena M. Paul, Kevin Dartt
event::about  There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants...

2:00 PM
to 3:00 PM

Saving Cinema in a Digital Era
6 schedule::attendees
Location 16AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Eugene Hernandez, Matt Dentler, Ryan Werner, David Hudson, Timothy League
event::about  Amidst the rush to find new digital models and preserve a business for indies, how do we save film as an art form? Can we monetize movies and also save cinema? Do we risk films being judged differently as the vast majority of movies are seen on smaller screens?

2:00 PM
to 3:00 PM

Valerie Casey Keynote
76 schedule::attendees
Location Exhibit Hall 1
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Valerie Casey
event::about  Casey, founder and Executive Director of the Designers Accord, works with organizations all over the world to create positive social and environmental impact. She has been named a "Guru you should know" by Fortune magazine, a "Hero of the Environment" by Time magazine, and a "Master of Design" by Fast Company....

2:00 PM
to 3:00 PM

Your Design Process is Killing You
69 schedule::attendees
Location Ballroom E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Sara Summers
event::about  Designers and developers are efficiency experts for our clients, yet we struggle to provide that expertise for ourselves and how we work. Learn how to collaborate and craft an effective process for teamwork and the hectic nature the business. This is a call to arms to every designer and developer in...

2:00 PM
to 3:00 PM

Facebook Developer Garage Austin – SXSW Edition
63 schedule::attendees
Location The Phoenix
eventtype  Party, Interactive
event::about  Join the Facebook team and local developers for a deep dive into the latest and most exciting ways developers are building with Facebook technologies. Come to learn, stay to make friends! http://www.facebook.com/event.php?eid=331218348435

2:00 PM
to 3:00 PM

ZonePerfect live.create. lounge
Location live.create. lounge
eventtype  Party, Film
event::about  Drop in to the ZonePerfect live.create. lounge (in the same chocolate-smelling venue as last year) to discover emerging artists, paint, check into MyTown,* sample some products and recharge your phone. Follow @ZonePerfect on Twitter for the latest artists updates and daily giveaways live from the festival.

2:00 PM
to 3:00 PM

Stonehoney
4 schedule::attendees
Location United States Art Authority

2:00 PM
to 3:00 PM

CodeIgniter Web Apps with ExpressionEngine 2.0
9 schedule::attendees
eventtype  Unofficial Party
Host Organization(s)  EllisLab team

2:00 PM
to 10:00 PM

M&S Austin Music Showcase benefiting the Capital Area Food Bank
14 schedule::attendees
Location United States Art Authority
eventtype  Unofficial Party
Host Organization(s)  M&S Music Management
event::about  An M&S Production sponsored by east end ink 8 Bands! 2 Stages! Silent Auction! Special Guests! FREE (with 4 canned good donation) event to benefit the Capital Area Food Bank. For list of items to donate, click HERE. $5 at door if no donation. Doors at 1pm. Music from 2pm-10pm. Other sponsors: Webceleb.com, Spiderhouse Cafe San Miguel Photography, Monique at Topaz Salon, Tiff's Treats Silent Auction Contributors: I Luv Video, Stubbs BBQ, Personal Wine Ecoclean, Coldtowne Theater, and more to be added!! For more information go to http://msmusicmgt.com/events.aspx Official show schedule: (Get there early as this venue has limited space) US Art Authority Stage (Inside) The Mother Truckers - 9pm Del Castillo - 7pm Suzanna Choffel - 5pm Austin Collins - 3pm East End Ink Stage (Outside) Shurman - 8pm Little Elmore Reed - 6pm Vitera (w/Ruben V) - 4pm Stonehoney - 2pm Stonehoney, Austin Collins and the Rainbirds, Vitera, Suzanna Choffel, The Little Elmore Reed Blues Band, Del Castillo, Shurman, The Mother Truckers
event::tags  All Ages

2:20 PM
to 3:20 PM

Phil Vigeant
Location South By Bookstore
eventtype  Panel, Film
event::about  Phil Vigeant, renowned champion of Super 8 film, will be signing copies of his book, The Power of Super 8 Film.

2:30 PM
to 3:30 PM

Some Days are Better than Others
9 schedule::attendees
Location Alamo Ritz 1
eventtype  Film
event::about  Some Days are Better Than Others is a poetic, character-driven feature-length film that asks why the good times slip by so fast while the hard times always seem so sticky. The film explores ideas of abundance, emptiness, human connection and abandonment while observing an interweaving web of awkward characters that...
event::tags  Narrative Feature

2:30 PM
to 3:30 PM

Dan Willis (SapientNitro) interviews Imagineering Panelists
Location Studio SX
eventtype  Panel, Interactive
event::about  Tim Ruder, panelist, Perfect Market Inc; Nadya Direkova, panelist, Google; Chris Bishop, panelist, PBS Kids Interactive - in conversation with Dan Willis, panelist, SapientNitro

3:00 PM
to 4:00 PM

David Hewitt (SapientNitro), Dennis Crowley (Four Square) & David Gelles (The Financial Times)
29 schedule::attendees
Location Studio SX
eventtype  Panel, Interactive
event::about  David Hewitt (SapientNitro), Dennis Crowley (Four Square) - in conversation with David Gelles (The Financial Times) - Mobile Applications

3:00 PM
to 4:00 PM

David Hewitt, panelist, SapientNitro, - Dennis Crowley, FourSquare - interviewed by David Gelles, The Financial Times
4 schedule::attendees
Location Studio SX
eventtype  Panel, Interactive
event::about  David Hewitt, panelist, SapientNitro, - Dennis Crowley, FourSquare - interviewed by David Gelles, The Financial Times

3:00 PM
to 4:00 PM

Sum: Forty Tales from the Afterlives
2 schedule::attendees
Location Day Stage
eventtype  Panel, Interactive
Speaker/Artist(s) Info  David Eagleman
event::about  "Eagleman is a true original. Read Sum and be amazed. Reread it and be reamazed." - Time Magazine Sum is a work of literary fiction composed of forty mutually exclusive stories. Each story offers a different reason for our existence and the meaning of life and death. These are not serious...

3:00 PM
to 4:00 PM

3:20 PM
to 4:20 PM

David Eagleman
4 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Sum

3:30 PM
to 4:30 PM

AAA Game Design Competition Sponsored By USA Network
10 schedule::attendees
Location 6AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Adam Martin, Chris Charla, Jesse Redniss, Kain Shin, Lori Durham
event::about  Four teams of emerging game developers give short presentations about their ideas for an innovative new AAA game to a jury of industry experts.
event::tags  ScreenBurn

3:30 PM
to 4:30 PM

Beyond Algorithms: Search and the Semantic Web
40 schedule::attendees
Location Ballroom A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Nova Spivack, Carla Thompson, Gil Elbaz, Dag Kittlaus, Barak Berkowitz
event::about  New faceted search engines are emerging that promise smarter and more personalized results that take advantage of the Semantic Web. Do they deliver, and what do these engines mean for traditional search? How can obstacles such as scalability and diverse content provisioning platforms be overcome for Semantic Search to succeed?
event::tags  Design & Development

3:30 PM
to 4:30 PM

CouchDB: The Definitive Guide
20 schedule::attendees
Location Day Stage
eventtype  Panel, Interactive
Speaker/Artist(s) Info  J Chris Anderson
event::about  CouchDB is a leader among post-relational databases. The authors of the O'Reilly book will show you why CouchDB is so exciting for web developers, read from the book, and talk about the writing process.

3:30 PM
to 4:30 PM

Crowd Sourcing Innovative Social Change
28 schedule::attendees
Location 10AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Amy Sample Ward, Beth Kanter, David J Neff, Holly Ross, Kari Saratovsky
event::about  Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.
event::tags  Greater Good

3:30 PM
to 4:30 PM

Does Your HD 'Baby' Have its "Pants on the Ground?"
Location 13AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Mike DesRoches, Reed Edwards
event::about  Although it might be an accepted style to walk around with one's low pants exposing their briefs, the same is not true when it comes to planning a production. This discussion will help you œget your pants up, laying out the basics of the Sony XDCAM EX and more.

3:30 PM
to 4:30 PM

Experimental Design: Your User Interface Is Your Laboratory
64 schedule::attendees
Location Ballroom B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kevin Hale, Mike McDerment, Victoria Ransom, Ben Tilly
event::about  We all know that great designs can only come from the genius of great designers. Except that is complete crap. Great designs come from extensive user testing and making tons of iterations. Learn how the best-designed web apps extensively iterate and test their user interfaces to find what truly works.
event::tags  Design & Development

3:30 PM
to 4:30 PM

Extreme Makeover: Profile Edition
17 schedule::attendees
Location Courtyard Rio Grande A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Leora Israel, Nicholas O'Neill
event::about  Is your Facebook, Twitter, Flickr, etc Avatar a picture of you from 2002? If so, come get a Profile Makeover! Get a makeover from a top beauty blogger, have your picture taken by a noted fashion photographer and finish it off by having a Social Media Expert tweak your bio. You'll...
event::tags  Love & Happiness

3:30 PM
to 4:30 PM

Fans, Friends & Followers: Creating Your Own Cult (of the Non-Apocalyptic Variety)
7 schedule::attendees
Location 18ABCD
eventtype  Panel, Film
Speaker/Artist(s) Info  Scott Kirsner, Gary Hustwit
event::about  Finding an audience has become essential to the filmmaker's arsenal. Featuring real-world examples, this panel explores the filmmaker's art of cultivating an audience for their work, spread the word, showing up for screenings, and buying the DVDs or download. ing

3:30 PM
to 4:30 PM

From Trolls to Stars: The Commenter Ecosystem
21 schedule::attendees
Location 12AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Dashiell Bennett, Anthony De Rosa, Kate Miltner, Jaime Morelli, Kelly Reeves
event::about  This panel will explore the fascinating and often bizarre world of commenter culture. From trolls on 4chan to Star Commenters on Gawker Media blogs, panelists will discuss: - The nuances of commenter/blog symbiosis (including the benefit/detriment to the business side of ad-supported blogs) - The nature of commenter hierarchies - The...
event::tags  Convergence

3:30 PM
to 4:30 PM

Google Hackathon: Chrome Accessibility Extensions, App Engine, Android Accessibility
5 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Christian Schalk, Chaitanya Gharpure, Svetoslav Ganov
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short...
event::tags  Late Break

3:30 PM
to 4:30 PM

Interactive Agency Workflow: Design and Development Process
49 schedule::attendees
Location Ballroom E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Danny Riddell
event::about  Today's interactive agencies face an extensive amount of challenges in workflow and process. This session takes an in-depth look at the interactive process from sales and contracts through design, development and deployment. Archetype will have key employees talk about their roles and how they fit into the full interactive workflow.

3:30 PM
to 4:30 PM

Is Technology the Great Equalizer?
9 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kety Esquivel
event::about  Is technology the great equalizer or is said meme disguising another truth? This panel will explore said question and reflect on the experience, perspective and vision of the panelists and the community who comes willing to grapple with the question and its relevance in our current digital world.
event::tags  Greater Good

3:30 PM
to 4:30 PM

It's Time to Save the World with Design Thinking
19 schedule::attendees
Location 8A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Dwayne King
event::about  Design thinking makes information and products better. Why stop there? Often, we address only the symptoms of society's big problems. Design thinking helps us see why problems happen, so we can create lasting solutions. This talk will wake you up, inspire action, and give you blueprints for saving the world.
event::tags  Greater Good

3:30 PM
to 4:30 PM

Jeffrey Tambor's Acting Workshop
31 schedule::attendees
Location 16AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Jeffrey Tambor
event::about  Jeffrey Tambor (The Larry Sanders Show, Arrested Development) returns to SXSW for another installment of his highly popular Acting Workshop, featuring two actors from the SXSW 2010 Film Program.

3:30 PM
to 4:30 PM

Mentors: Filmmakers
2 schedule::attendees
Location 11AB
eventtype  Panel, Film
Speaker/Artist(s) Info  Keith Maitland, Alex Karpovsky, Ashley Sabin, Hunter Weeks, Finlay Pretsell, Hank Blumenthal, Barry Jenkins
event::about  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your...

3:30 PM
to 4:30 PM

Online Advertising: Losing the Race to the Bottom
51 schedule::attendees
Location Ballroom D
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jim Coudal, John Gruber
event::about  How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network.
event::tags  Speakers Series

3:30 PM
to 4:30 PM

Remix Goes Mainstream: Making Mashups Pay
9 schedule::attendees
Location 15
eventtype  Panel, Film
Speaker/Artist(s) Info  Patricia Aufderheide, Michael Donaldson, Paula Le Dieu, Thomas Allen Harris, Jonathan Mcintosh, Jonathan Mcintosh
event::about  Remix, mashup, compilation, clip job, footage art: it's what doc filmmakers and online video artists do'from 102 Minutes that Changed America to Moral Kombat to Los Angeles Plays Itself to Buffy v. Edward. But how do they make money, get distribution and stay legal? Learn here!

3:30 PM
to 4:30 PM

Revenge Of Kick-Ass Mash-Ups with Punk Rock APIs
22 schedule::attendees
Location Ballroom C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Kent Brewster
event::about  Last time we wrote an API layer for a dozen different sites and services, using nothing but free online tools and client-side JavaScript. This time we'll crack into client-side OAuth. This time actual working code WILL BE WRITTEN BY YOU. This time ... it's personal. :)
event::tags  Design & Development

3:30 PM
to 4:30 PM

Sampling the Sea: Classroom Networks Save the Ocean
4 schedule::attendees
Location 7
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Constance Penley, Bruce Caron
event::about  Sampling the Sea engages students classrooms around the world in sharing information about the declining global fish population. A partnership with Google Ocean, NASA GLOBE, and ePals, it engages the next generation of consumers in a global dialogue on the future of the sea. Funded by the MacArthur Foundation.
event::tags  Greater Good

3:30 PM
to 4:30 PM

Sarah Palin Is Your Media Role Model
6 schedule::attendees
Location 19B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Brian Cain
event::about  Media attention is hard to get and harder to keep but one woman has it going on with Caribou style. Join us as we dissect the genius of staying in the spotlight no matter what it takes and learn tips to do it yourself.
event::tags  Convergence

3:30 PM
to 4:30 PM

Showering Optional: Tips for Remote Employees
21 schedule::attendees
Location Courtyard Rio Grande B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jayna Wallace
event::about  Remotely working isn't the same as working remote. Dispel the myths (watching endless hours of daytime television), perpetuate the stereotypes (wearing pajamas to work), and learn the tricks of the trade (pressing mute during conference calls). "Telecommuting" is so 2002. "Remote Employees" are the new black.
event::tags  Love & Happiness

3:30 PM
to 4:30 PM

The Inside Workings of FunnyOrDie.com
38 schedule::attendees
Location Radisson Austin
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Richard Glover, Andrew Steele
event::about  Funny Or Die, the comedy website founded by Will Ferrell and Adam McKay is the "place to be seen" for comedic celebrities, and the obvious destination for your comedy fix (not to mention the ultimate platform for up-and-coming comedians). Dick Glover, Funny Or Die's CEO, and Andrew Steele, Creative Director of...
event::tags  Late Break

3:30 PM
to 4:30 PM

Turn Your Passion Into a Business Leveraging Interactive
15 schedule::attendees
Location Courtyard Brazos 2/3
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Ingrid Vanderveldt
event::about  Make your dream a reality by turning it into a money making business. This session will give you the how to on taking your great idea and turning it into a business by leveraging interactive media as a key element.
event::tags  Love & Happiness

3:30 PM
to 4:30 PM

Using the Cloud to Scale Your Social Gaming App
9 schedule::attendees
Location 5ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Josh Fraser
event::about  Ten of the top 12 Facebook games are managed in the cloud using RightScale. Learn how Zynga, Crowdstar, Playfish and other social gaming companies are using the cloud to scale their social games -- while growing all the way from zero to 35 million active users. If you are in the...
event::tags  ScreenBurn

3:30 PM
to 4:30 PM

Wil Padley (BandCentral), The Boxer Rebellion & Anya Kamenetz (Fast Company)
3 schedule::attendees
Location Studio SX
eventtype  Panel, Interactive
event::about  Wil Padley, principal, BandCentral; Todd Howe, artist, The Boxer Rebellion; Sumit Bothra, manager, The Boxer Rebellion [UK] - in conversation with Anya Kamenetz, Fast Company

3:30 PM
to 4:30 PM

Wow, That's Cool... Fun With HTML5 Video
57 schedule::attendees
Location Ballroom F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Michael Dale, Christopher Blizzard
event::about  Using the video tag in HTML5, developers can do all sorts of things that are hard or impossible with plugins. In this presentation, Mozilla will show the best and most interesting hacks entered into OVA's Open Video Contest-because when the webmonkeys unleash their creativity, things get interesting.

3:50 PM
to 4:50 PM

J Chris Anderson
3 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  CouchDB: The Definitive Guide

3:50 PM
to 4:50 PM

The Online Latino: A New Digital Native
4 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Esteban Contreras
event::about  The web is inaccessible to the vast majority of Latin Americans because of serious challenges like poverty (which means hunger, not just minimum wage), inequality (social, racial, and anything else that can make some thrive as the rest are forgotten), and censorship (WordPress is unavailable in some countries, and people have...
event::tags  Greater Good

4:00 PM
to 5:00 PM

Arsy-Versy
Location Hideout
eventtype  Film
event::about  The life story of a mother and her son Lubos, who turned the world upside down. Lubos escaped the world of people to live symbiotically with nature. His biggest support in his wanderings, as well as in all areas of his life, was his mother. Lubos' mother, however, is 70...
event::tags  Documentary Short

4:00 PM
to 5:00 PM

Eulogy
Location Alamo Lamar 1
eventtype  Film
event::about  An old man slowly chases a flock of pigeons. A whole life's story is told, in just a few seconds.Graduate from Sydney Film School, now working freelance in Sydney.
event::tags  Experimental Short

4:00 PM
to 5:00 PM

Experimental Shorts
4 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  A diverse collection of films ranging from the visually stimulating to the intellectually challenging. Mamori Director: Karl Lemieux The Bellows March Director: Eric Dyer I Miss Director: Annie Dorsen I close my eyes and walk away Director: Michele Castagnetti Feeder Director: Joseph Ernst Night Mayor Director: Guy Maddin Meatwaffle Director:...
event::tags  Shorts Program

4:00 PM
to 5:00 PM

Feeder
1 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  We want it. We buy it. We eat it. We swallow it down whole. But what does our body see when we stick it in our mouth? Filmed entirely from inside the mouth, Feeder tells a simple story of excess without characters, locations or dialogue.Joseph Ernst was born...
event::tags  Experimental Short

4:00 PM
to 5:00 PM

I close my eyes and walk away
Location Alamo Lamar 1
eventtype  Film
event::about  Memories turn into dreams as dreams turn into memories.Born in Italy in 1972, Michele Castagnetti is a creative operative in Los Angeles. He has worked for many ad agencies as Art Director. His art has appeared in many art exhibition and his films at many festivals.
event::tags  Experimental Short

4:00 PM
to 5:00 PM

I Miss
Location Alamo Lamar 1
eventtype  Film
event::about  A girl (Miranda Torn) is prompted by her mother (LeeAnn Brown) in the recitation of an intensely romantic poem. In this meditation on cultural formation, language, and the notion of acting, we experience a widening split between words and their meanings. By turns the girl objectifies the words she speaks,...
event::tags  Experimental Short

4:00 PM
to 5:00 PM

Kids Might Fly
2 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  An off-beat portrait of kids living in East London: an Essex boy sings a Country and Western love song, a young girl with her singing dog, two strange boys on a farm. These portraits hang on the central story of Danielle, a young girl who attempts suicide but finds solace...
event::tags  Narrative Short

4:00 PM
to 5:00 PM

LoopLoop
Location Alamo Lamar 1
eventtype  Film
event::about  In a train going to Hanoi in Vietnam, the houses boarding the railroad are passing by. Using animation and time shifts this video runs forwards and backwards looking for forgotten details, mimicking the way memories are replayed in the mind. LoopLoop is made from one video sequence. The 1000 images...
event::tags  Experimental Short

4:00 PM
to 5:00 PM

Mamori
Location Alamo Lamar 1
eventtype  Film
event::about  Mamori takes its title from a place in the Amazon forest. At the invitation of Spanish composer Francisco Lopez, a leading figure on the avant-garde music scene, Lemieux took part in a creative residency at Lopez's Mamori ArtLab, where sound artists compose from field recordings. Lemieux tried to capture the...
event::tags  Experimental Short

4:00 PM
to 5:00 PM

Meatwaffle
Location Alamo Lamar 1
eventtype  Film
event::about  An old man recalls his strange and bizarre memories.One time Leahs mom bribed her with a hamster (Beanie, RIP) and The Return of Jafar to get a haircut that made her look like Robin Williams in Hook. Leah enjoys strange films, music of all kinds and Samuel L....
event::tags  Animated Short

4:00 PM
to 5:00 PM

Night Mayor
Location Alamo Lamar 1
eventtype  Film
event::about  Winnipeg, 1939: Inventor Nihad Ademi harnesses the waves of the very Aurora Borealis itself and uses the power to broadcast images of Canada to its own citizens from coast to coast. The unregulated imagery angers the government, who send a crack team of federal agents to shut Nihad's project down.
event::tags  Experimental Short

4:00 PM
to 5:00 PM

Phantom of Liberty II
Location Hideout
eventtype  Film
event::about  In the so-called global age a man is caught in the trap of time he has set for himself and got stuck in it together with his freedom. Film explores the nature of time, its physical quantity and its crucial impact on our actions, behaviour, perception, social rituals and our...
event::tags  Documentary Feature

4:00 PM
to 5:00 PM

ReRun
Location Alamo Lamar 1
eventtype  Film
event::about  A young basketball player retraces his future.Mian is a director for NYC and London based visual design and storytelling outfit, 1st Ave Machine. His work has been featured at the LA Film Festival, Slamdance Film Festival and Krakow Film Festival, among others. Mian was the recipient of the...
event::tags  Experimental Short

4:00 PM
to 5:00 PM

The Bellows March
Location Alamo Lamar 1
eventtype  Film
event::about  Concertina-soldiers march, dance, and burrow; rain showers on the fallen ones, who are reborn as colorful plants blooming in mock-timelapse. They dance in grassy fields, intertwining with each other in a colorful kaleidoscope of motion, until joining in ordered rows and devolving into their militaristic marching form. Bridging digital and...
event::tags  Experimental Short

4:00 PM
to 5:00 PM

Vertigo
Location Alamo Lamar 1
eventtype  Film
event::about  The train passes through someone (or backwards). At the same time the voice over embodies the image in a vertiginous rhythm intensifying an existential feeling in every line.College Station-based videomaker, Oscar is dedicated to explore the aesthetic possibilities of integrating poetry reading, video, photography and sound.
event::tags  Experimental Short

4:00 PM
to 5:00 PM

When I Rise
5 schedule::attendees
Location Paramount
eventtype  Film
event::about  A gifted black music student at the University of Texas is thrust into a civil rights storm that changes her life forever. Barbara Smith Conrad is cast in an opera opposite a white male classmate fueling a racist backlash from members of the Texas legislature. BarbaraÕs expulsion from the cast...
event::tags  Documentary Feature

4:00 PM
to 5:00 PM

Zachary Paradis (SapientNitro) & Daniel Terdiman (CNET)
Location Studio SX
eventtype  Panel, Interactive
event::about  Zachary Paradis, SapientNitro - interviewed by Daniel Terdiman, CNET

4:00 PM
to 5:00 PM

The Registrants Lounge Brought to You by The Macallan® Tasting Note Project
14 schedule::attendees
Location Brush Square Park
eventtype  Party, Film
event::about  Known for single malt innovation, The Macallan® is one of the world’s most admired single malts. This peerless reputation has been built on the commitment of our Masters of Spirit and Wood for almost two centuries. Please savor responsibly. www.themacallan.com (Brush Square Park, 409 E 5th St.)

4:00 PM
to 5:00 PM

The SXSW Block Party
61 schedule::attendees
Location Film + Interactive Trade Show
eventtype  Party, Film
event::about  The Block Party, modeled after the popular pub crawl, was so popular last year that we're bringing it back to the 2010 Trade Show. Mix and mingle with exhibitors in a festive atmosphere while enjoying complimentary appetizers and beverages.

4:00 PM
to 5:00 PM

Vitera
4 schedule::attendees
Location United States Art Authority

4:10 PM
to 5:10 PM

Totally Gay for the Web
14 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Heather Gold
event::tags  Greater Good

4:15 PM
to 5:15 PM

Winter's Bone
6 schedule::attendees
Location Alamo Lamar 2
eventtype  Film
event::about  17 year-old Ree Dolly (Jennifer Lawrence) sets out to track down her father, who put their house up for his bail bond and then disappeared. If she fails, Ree and her family will be turned out into the Ozark woods of Southern Missouri. To find him, Ree confronts the dangerous...
event::tags  Narrative Feature

4:20 PM
to 5:20 PM

Jason Cranford Teague
2 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Fluid Web Typography

4:30 PM
to 5:30 PM

The Taqwacores
6 schedule::attendees
Location Alamo Ritz 2
eventtype  Film
event::about  Based on the wildly popular novel of the same name, The Taqwacores is the story of Yusef, a first generation Pakistani engineering student, living in Buffalo, NY with a group of Muslim punks. His housemates introduce him to Taqwacore, a hardcore Muslim punk rock scene that exists out west. Taqwacore...
event::tags  Narrative Feature

4:30 PM
to 5:30 PM

Marian Goodell & Daniel Terdiman (CNET)
Location Studio SX
eventtype  Panel, Interactive
event::about  Marian Goodell, Burning Man - interviewed by Daniel Terdiman, CNET

4:45 PM
to 5:45 PM

And Everything Is Going Fine
4 schedule::attendees
Location Alamo Lamar 3
eventtype  Film
event::about  AND EVERYTHING IS GOING FINE provides an intimate portrait of master monologist Spalding Gray, as described by his most critical, irreverent and insightful biographer: Spalding Gray. Director Steven Soderbergh, who collaborated with Gray on Gray's Anatomy (1996), has sifted through rare and revealing footage to construct a riveting final monologue....
event::tags  Documentary Feature

4:50 PM
to 5:50 PM

Tara Hunt
11 schedule::attendees
Location South By Bookstore
eventtype  Panel, Interactive
event::about  The Whuffie Factor: Using the Power of Social Networks

5:00 PM
to 6:00 PM

Futurestates
6 schedule::attendees
Location G-Tech
eventtype  Film
event::about  What is the America of the future? In this series of fictional shorts presented by ITVS, different filmmakers examine current events by extrapolating them into the future. By embracing elements of speculative and science fiction, each film creates a fantastic new world to make comment on our own. Mister Green...
event::tags  Shorts Program

5:00 PM
to 6:00 PM

Hubble 3D
23 schedule::attendees
Location Bob Bullock IMAX Theatre
eventtype  Film
event::about  Through the power of IMAX¨ 3D, Hubble 3D will enable movie-goers to journey through distant galaxies to explore the grandeur and mysteries of our celestial surroundings, and accompany space-walking astronauts as they attempt the most difficult and important tasks in NASA's history. The film will offer an inspiring and unique...
event::tags  Documentary Feature

5:00 PM
to 6:00 PM

The Parking Lot Movie
5 schedule::attendees
Location Alamo Ritz 1
eventtype  Film
event::about  The Parking Lot Movie is a documentary about a singular parking lot in Charlottesville, Virginia and the select group of Parking Lot Attendants that inhabit its microcosm. Three years in the making, this documentary is a strange rite of passage for all involved. Themes receiving daily scrutiny and detailing include...
event::tags  Documentary Feature

5:00 PM
to 6:00 PM

Dinosaur to Digital: A Museum Convergence Success Story
21 schedule::attendees
Location 7
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Jonathan Denholtz
event::about  Case study on how the California Academy of Sciences - a traditional museum in San Francisco's Golden Gate Park -- transformed itself into a global online education and research presence and integral social hub for the City, using the best tools and techniques of technology, social media and design.
event::tags  Greater Good

5:00 PM
to 6:00 PM

Everyone Can Be a "Professional" Photographer
23 schedule::attendees
Location 8A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Allen Murabayashi, Taylor Davidson
event::about  Everyone is a photographer: a camera in every cellphone, a powerful point-and-shoot in every pocket and bag, a digital SLR camera in every bag or home. With new platforms to create, distribute and sell to a wider range of clientele, everyone can be a *professional* photographer and sell photography in its...
event::tags  Greater Good

5:00 PM
to 6:00 PM

Funemployed - Success Stories From the Laid Off Community
28 schedule::attendees
Location Courtyard Rio Grande B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Chris Hutchins, Matt Van Horn
event::about  This panel will explain how to deal with being laid off / unemployed, and showcase some unique ways that people have spent their time while unemployed. It will feature not only successful startups, but also touch on the various unique and exciting ways one can spend their newly found "free time"...
event::tags  Love & Happiness

5:00 PM
to 6:00 PM

Game Developers Need Lawyers; When and Why
Location 5ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Frank Coppersmith
event::about  Description: Lawyers are expensive. Lawyers don't understand your business. Lawyers don't live in the "real world" and their advice isn't very useful. While all of these criticisms of the legal profession have an element of truth, timely, accurate legal advice can make the difference between a successful company and one that...
event::tags  ScreenBurn

5:00 PM
to 6:00 PM

Gmail: Behind the Scenes
94 schedule::attendees
Location Ballroom C
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Arielle Reinstein, Braden Kowitz, Edward Ho, Jonathan Perlow, Todd Jackson
event::about  A conversation with Gmail team members. Hear from engineers, user experience, and product managers about how they work together, what they've learned over the years, and how they see online communication evolving.
event::tags  Design & Development

5:00 PM
to 6:00 PM

Google Hackathon: Maps API, HTML5, Android TTS
5 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Ossama Alami, Alex Russell, Charles Chen
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the hackathon will run all day long (from 9:30-7:00pm), we'll be providing short...
event::tags  Late Break

5:00 PM
to 6:00 PM

Google Hackathon: Office Hours
Location Radisson Austin
eventtype  Panel, Interactive
event::about  The Google Hackathon hosted by Google will provide a hands-on workshop throughout the day where attendees will be able to build apps using a variety of Google technologies including App Engine, HTML5, Android, Chrome, and Maps/Geo technologies. Although the Hackathon will run all day long, we will also be hosting two...
event::tags  Late Break

5:00 PM
to 6:00 PM

HTML5 Accessibility
42 schedule::attendees
Location Ballroom F
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Cynthia Shelly, John Foliot
event::about  It appears from the discussions that HTML5 and accessibility are mutually exclusive. The alt and summary attributes were at stake, and we are just beginning to understand the potential of the audio, video, and canvas elements. This panel will show what HTML5 can do for accessibility and how we can bridge...

5:00 PM
to 6:00 PM

Improving Social Media With Live Streaming Video
21 schedule::attendees
Location Ballroom B
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Brad Hunstable
event::about  In an age where everyone from Cash Money Records to Pepsi to the U.S. Army is touting the value of social media, where do streaming video services fit in? The answer lies in the power of live. Learn about some of the incredible results that have been achieved by employing live...
event::tags  Design & Development

5:00 PM
to 6:00 PM

Moblizing the Power of Interns and Managing GenY
15 schedule::attendees
Location Courtyard Brazos 2/3
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Betsy Flanagan, Jennifer Selke
event::about  This present economy has created a large young workforce willing to trade a salary for work experience yet organizing and managing interns and young workers is more than it appears. Learn how to recruit, train, and manage young workers and an intern program while providing them a learning experience that also...
event::tags  Love & Happiness

5:00 PM
to 6:00 PM

Product Prototyping with Customers - Rapid Experiments
28 schedule::attendees
Location Ballroom E
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Vidya Dinamani
event::about  We all want to get products to market fast, build products that customers love. But - it's expensive, time-consuming and hard to know you're building what customers want. At Intuit, before we write code, or draw designs, we experiment with customers. We're using this technique to develop new user contribution experiences....

5:00 PM
to 6:00 PM

Redefining Asians and the Internet: I Am Not Your Fetish
5 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Samhita Mukhopadhyay
event::about  Chances are if you google "Asians on the Internet," you are not going to get a list of the unique and cutting edge ways that different Asian communities interact with online environments. The Asian community in all its diverse and diasporic formations has a long trajectory of interacting with online environments,...
event::tags  Greater Good

5:00 PM
to 6:00 PM

Search Patterns: Tangible Futures for Discovery
37 schedule::attendees
Location Ballroom A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Peter Morville
event::about  Search is a surprisingly disruptive innovation and an amazing challenge for designers. We'll explore a pattern language for search that embraces user psychology, emerging technology, social media, rich interaction, and mobile. And, see how tangible futures can create better applications today, and invent the unthinkable discovery tools of tomorrow.
event::tags  Design & Development

5:00 PM
to 6:00 PM

The Emotion Engine: Can a Video Game Speak to the Heart?
18 schedule::attendees
Location 6AB
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Peter Molyneux, Frank Rose
event::about  Many people feel video games will never be as emotionally engaging as movies. Peter Molyneux, the creative force behind the Fable series and the seminal god game Populous, begs to differ. In conversation with Frank Rose of Wired, Peter will discuss the expressive potential of games and what to expect from...
event::tags  ScreenBurn

5:00 PM
to 6:00 PM

Twitter and Dating in 140 Characters or Less
17 schedule::attendees
Location Courtyard Rio Grande A
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Melissa Smich, Jeremy Wright
event::about  Can love blossom in 140 characters or less? This panel is made up entirely of couples who have "met", fallen in love and taken their relationship to the next level all via Twitter. Get tips, tricks, challenges and stories that go along with this new fad of "Twating" (twitter dating, yes...
event::tags  Love & Happiness

5:00 PM
to 6:00 PM

ASCAP-Cisco BBQ
28 schedule::attendees
Location Maggie Mae's
eventtype  Party, Film
event::about  Come join ASCAP and Cisco for a premier networking event for filmmakers and other creative types! 5-6pm - Filmmakers only 6pm - Open to all Film, Gold & Platinum badgeholders.

5:00 PM
to 6:00 PM

Canaan Partners: DRINKs on ME
18 schedule::attendees
Location Speakeasy Roof Deck
eventtype  Party, Interactive
event::about  Canaan Venture Party - we want to know what you're into - and we want to buy you drinks while you tell us. Entrepreneurs and friends, bring your A game and the drinks are on us. Please RSVP: http://canaandrinksonmesxsw-SXSW.eventbrite.com

5:00 PM
to 6:00 PM

CHARLIEUNIFORMTANGO Happy Hour
13 schedule::attendees
Location CHARLIEUNIFORMTANGO
eventtype  Party, Interactive
event::about  Music by The Day Light Titans & Canja Rave of Brazil www.charlietango.com. RSVP to http://charlieuniformtango.eventbrite.com/

5:00 PM
to 6:00 PM

Suzanna Choffel
7 schedule::attendees
Location United States Art Authority

5:00 PM
to 8:00 PM

Glass Happy Hour at The Ginger Man
33 schedule::attendees
Location The Ginger Man
eventtype  Unofficial Party
Host Organization(s)  Glass
event::about  Glass is proud to announce our very first event during SXSWi. From 5 p.m. to 8 p.m. on March 14th, Glass will be hosting a happy hour at The Ginger Man. Meet some of our team members, snag some swag, get an invite code and enjoy a beer on us! Drink tickets are first come first serve. We happily welcome the 20 Something Bloggers for their first SXSW meetup. If you plan on joining us, be sure to RSVP on this event page. And who knows, we might even bring along a duck or two.

5:00 PM
to 10:00 PM

Last Call For Submissions
3 schedule::attendees
Location On the River

5:20 PM
to 6:20 PM

How To Be Black
19 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Baratunde Thurston
event::about  In my talk I will touch on the black online experience (if there is such a thing) included memes, statistics on usage patterns, popular destinations and issues of representation. For example, are black people as represented among the creators, developers and builders of our future or are we more consumer oriented...
event::tags  Greater Good

5:20 PM
to 6:20 PM

Molly Crabapple
Location South By Bookstore
eventtype  Panel, Interactive
event::about  Scarlett Takes Manhattan

5:30 PM
to 8:30 PM

MapQuest BBQ Quest
48 schedule::attendees
eventtype  Unofficial Party
Host Organization(s)  MapQuest
event::about  MapQuest will be running buses out the The Salt Lick in Driftwood, TX for free beer and BBQ. Notes: - Meet at the Hilton before 5:30pm. Buses will have you back for evening events by around 8:30pm - You need to be over 21 years of age (bring your ID) - You need to have a 2010 SXSW Interactive, Gold or Platinum Badge Important: You need to be early. The event is first come, first serve and we're only feeding the folks on the bus. When the buses are full or it turns 6pm (which ever comes first), we leave. We will be waiting for you at the Hilton Austin (Right across the street from the Convention Center) located at 500 E. 4th St. Austin, TX. Simply look for the MapQuest Charter Buses.

5:40 PM
to 6:40 PM

Self Hate Isn't Sexy: Gender, Race & Tech
9 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
event::about  Gender and Race opportunities are two recurring themes in technology. Are we part of the problem, or part of the solution? This panel is about moving beyond the usual "we're oppressed" quagmire discussion and into real, workable solutions, starting with ourselves as individuals to effect change in tech and social media....
event::tags  Greater Good

5:40 PM
to 6:40 PM

You Win When They Call You a Bitch
15 schedule::attendees
Location 9ABC
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Cinnamon Cooper
event::about  Eradicating self-doubt, increasing self-confidence, and trying to get what you want will make people dislike you because no one likes to get "beaten by a girl." We'll look at some creative online attacks against sexism to show if you fight smarter instead of harder you can come out a winner, feel...
event::tags  Greater Good

6:00 PM
to 7:00 PM

Peter in Radioland
Location Hideout
eventtype  Film
event::about  Peter is on sick leave and spends most of his time alone in his house, contemplating his past. Little makes sense to him anymore. Comforted by his analogue radios, his memories and his loving wife, Peter is left yearning for the old days. This film shares with us a common...
event::tags  Documentary Short

6:00 PM
to 7:00 PM

Pollphail
1 schedule::attendees
Location Hideout
eventtype  Film
event::about  A creative documentary painting a startling portrait of a Scottish village in limbo through the eyes of a property dealer and an artist who share an obsession with the strange place. Director Matthew Lloyd explores the imagined future for the village, built to great acclaim and expense during the 1970s...
event::tags  Documentary Short

6:00 PM
to 7:00 PM

Schlimazeltov!
1 schedule::attendees
Location Hideout
eventtype  Film
event::about  Maybe some people are just born unlucky? This documentary film weaves together a diverse collection of different voices from LondonÕs Jewish community to explore the concept of 'luck' or 'mazel'. From lucky charms and curses to global economics and quantum physics, this humorous and philosophical piece of visual poetry navigates...
event::tags  Documentary Short

6:00 PM
to 7:00 PM

Summer of a Newspaper Kid
Location Hideout
eventtype  Film
event::about  Nine-year old schoolkid Marten has decided to sell newspapers as a summer job. A seemingly boring and routine occupation sends our protagonist straight in the middle of adult life, where he has to deal, amongst other things, with competition, crooks and a person with suicidal tendencies. Katri Rannastu...
event::tags  Documentary Short

6:00 PM
to 7:00 PM

6:00 PM
to 7:00 PM

SX Global Shorts
2 schedule::attendees
Location Hideout
eventtype  Film
event::about  A showcase for cutting-edge documentary shorts from around the world.
event::tags  Shorts Program

6:00 PM
to 7:00 PM

The Mystery of Flying Kicks
1 schedule::attendees
Location Hideout
eventtype  Film
event::about  Murder, sex, drugs, art, politicsÉ sneakers hanging on telephone lines have become a powerful urban symbol, inspiring genesis theories both hilarious and sinister. In an effort to get to the truth once and for all we asked the people of earth to help us solve this mystery. Using an on-line...
event::tags  Documentary Short

6:00 PM
to 7:00 PM

Volta
Location Hideout
eventtype  Film
event::about  The cinema has always been a place where you can go, if only for an evening, to escape your troubles... even in Africa. The Volta Cinema WAS such a place for the people of the small town of Hohoe and beyond. Nestled in the outskirts of rural Ghana, this crumbling...
event::tags  Documentary Short

6:00 PM
to 7:00 PM

Catch a Chevy
Location South Brush Square Park
eventtype  Panel, Interactive
event::about  SXSW just got sweeter. Look for "Catch a Chevy" stops at Brush Square Park across from the Austin Convention Center, Alamo Drafthouse on South Lamar, and The Paramount Theatre. From March 12 - March 16, complimentary shuttles will be running from 6 p.m. - 12 a.m. Look for signs downtown, follow...

6:00 PM
to 7:00 PM

Catch a Chevy
1 schedule::attendees
Location Across Brush Square Park
eventtype  Panel, Film
event::about  SXSW just got sweeter. Look for "Catch a Chevy" stops at Brush Square Park across from the Austin Convention Center, Alamo Drafthouse on South Lamar, and The Paramount Theatre. From March 12 - March 20, complimentary shuttles will be running from 6 p.m. - 12 a.m. Look for signs downtown, follow...

6:00 PM
to 7:00 PM

Latinos in Technology Meetup
3 schedule::attendees
Location Carver Museum and Cultural Center
eventtype  Party, Interactive
event::about  The success of Blacks in Technology Meetup at the SXSW Interactive Festival has inspired a second such event for 2010. Please mark your calendar for 6:00 to 900 pm on the evening of Sunday, March 14, when the first-ever "Latinos in Technology Meetup" takes place at the Carver Museum and Cultural...

6:00 PM
to 7:00 PM

SXSW Web Awards Pre-Party
92 schedule::attendees
Location Austin Grand Ballroom
eventtype  Party, Interactive
event::about  Speculate on who will take home a coveted Web Award at the official pre-party. Complimentary beverages and delicious food will get you warmed up for the main event to follow.

6:00 PM
to 7:00 PM

6:00 PM
to 9:00 PM

Data Cluster - Data Geek Meetup :: Infochimps, Rackspace, Factual, Wolfram
33 schedule::attendees
Location Opal Divine's Freehouse
eventtype  Unofficial Party
Host Organization(s)  Infochimps.org
event::about  Get a whole bunch of really smart data geeks together, set up group discussions and a round of lightning talks, but leave the majority of time for people who admire each other's work to meet and exchange ideas. Featuring the No-SQL Smackdown led by Cassandra committer Stu Hood, and Birds-of-a-Feather talk by experts in Analytics, Data Apps, Visualization and Open Data. Sponsored by Rackspace, Wolfram Alpha, Infochimps.org and Factual.com

6:30 PM
to 7:30 PM

Mr. Nice
22 schedule::attendees
Location Paramount
eventtype  Film
event::about  Nuclear physicist, marijuana connoisseur, school teacher, money launderer, gentleman, fugitive and spyÉ Raconteur, travel agent, writer, philosopher of science and supposed 20th century gay iconÉ Rock Music tour promoter, public speaker, board game appreciator and the biggest dope smuggler on the planet. MR NICE. From: Kenfig, South Wales, 1945. To:...
event::tags  Narrative Feature

6:30 PM
to 7:30 PM

Google Hackathon: Apps Review - Prize Giveaway
7 schedule::attendees
Location Radisson Travis
eventtype  Panel, Interactive
Speaker/Artist(s) Info  Christian Schalk
event::about  In this final session of the hackathon, we'll be reviewing the apps built during the hackathon. Developers will be eligible for prizes including Android phones and other give-aways! This session is sponsored by Google.
event::tags  Late Break

6:30 PM
to 7:30 PM

HUBBLE 3D Reception
10 schedule::attendees
Location Bob Bullock Texas State History Museum
eventtype  Party, Film
event::about  Join IMAX after the SXSW Screening of HUBBLE 3D for hors d'oeuvres, beer & wine!

6:45 PM
to 7:45 PM

Lebanon, Pa.
7 schedule::attendees
Location Alamo Lamar 2
eventtype  Film
event::about  Will (Josh Hopkins), a charming 35-year-old Philadelphia ad man, heads to Lebanon, Pa. to bury his recently deceased father. He forms an unexpected friendship with CJ (Rachel Kitson), his bright, newly pregnant 17-year-old cousin. As Will becomes interested in CJÕs married teacher (Samantha Mathis) and CJ confronts her conflicted father,...
event::tags  Narrative Feature

7:00 PM
to 8:00 PM

SATURDAY NIGHT
24 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  Have you ever wondered how a sketch was chosen for Saturday Night Live? Or why some actors are in more sketches than others? With John Malcovich hosting the episode and unprecedented access to the behind the scenes action, watch as Franco takes an observational approach in documenting what it takes...
event::tags  Documentary Feature

7:00 PM
to 8:00 PM

TAQWACORE: The Birth of Punk Islam
9 schedule::attendees
Location Alamo Ritz 2
eventtype  Film
event::about  Taqwacore chronicles the nascent Muslim punk rock movement in America. It was inspired by the work of Michael Knight, who converted to Islam in rebellion against his white-supremacist father. He went on to pen the novel The Taqwacores (a term combining the Muslim concept of God consciousness with hardcore punk),...
event::tags  Documentary Feature

7:00 PM
to 8:00 PM

13th Annual SXSW Web Awards Ceremony
102 schedule::attendees
Location Austin Grand Ballroom
eventtype  Party, Interactive
event::about  The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival and an event not to be missed. Hosted by Doug Benson with special surprises in store for the big "lucky 13"!

7:00 PM
to 8:00 PM

Film Florida Fish Fry
25 schedule::attendees
Location The Wave
eventtype  Party, Film
event::about  Enjoy a taste of Florida with Film Florida. What goes better with a cold brew than beer-battered fried rock cod, conch fritters, key lime tarts, and more!

7:00 PM
to 8:00 PM

Del Castillo
8 schedule::attendees
Location United States Art Authority

7:15 PM
to 8:15 PM

Pelada
3 schedule::attendees
Location G-Tech
eventtype  Film
event::about  Away from professional stadiums, bright lights, and manicured fields, thereÕs another side of soccer. In the U.S., we call it pick-up. In Brazil, the word is 'pelada,' which literally means 'naked'Ñthe game stripped down to its core. Pelada follows Luke and Gwendolyn, two former soccer stars who didnÕt quite make...
event::tags  Documentary Feature

7:15 PM
to 8:15 PM

War Don Don
Location Alamo Lamar 3
eventtype  Film
event::about  In the heart of Freetown, the capital of Sierra Leone, United Nations soldiers guard a heavily fortified building known as the 'special court.' Inside, Issa Sesay awaits his trial. Prosecutors say Sesay is a war criminal, guilty of crimes against humanity. His defenders say he is a reluctant fighter who...
event::tags  Documentary Feature

7:30 PM
to 8:30 PM

Always A Bride
Location Alamo Ritz 1
eventtype  Film
event::about  Amy and Billy, a young married couple, deliver their big news to friends and family at a dinner party - to shocking results. Something has changed in the American Dream.Danny Strauss is a Los Angeles based filmmaker, and Always A Bride is his second short film. His previous...
event::tags  Narrative Short

7:30 PM
to 8:30 PM

Helena from the Wedding
5 schedule::attendees
Location Alamo Ritz 1
eventtype  Film
event::about  Having recently experienced a spectacular career failure, the last thing playwright Alex Javal (Lee Tergesen) wants to do is host a weekend long New YearÕs Eve party for his successful friends at a small cabin in the mountains. Yet that is what he is on the way to do when...
event::tags  Narrative Feature

7:30 PM
to 8:30 PM

The Popbox Party: Play Nice
21 schedule::attendees
Location Speakeasy Roof Deck
eventtype  Party, Interactive
event::about  The Popbox Party: Play Nice. Come party with Popbox - the connected entertainment device that elegantly plays all the stuff from your home network and the web, on your big screen HDTV.

8:00 PM
to 9:00 PM

Control
Location Hideout
eventtype  Film
event::about  Hanne Myren (born 1973) is one of the founders and owners of the production company Medieoperatrene as. Since 1995 she has been involved in most of the company's TV-programmes, documentaries, shorts and music videos as an editor, director or a producer. Her first feature length documentary, Girls (2007),...
event::tags  Documentary Short

8:00 PM
to 9:00 PM

The DeVilles
4 schedule::attendees
Location Hideout
eventtype  Film
event::about  The love between the American burlesque stripper Teri Lee Geary (aka Kitten DeVille) and her punk rock singer husband Shawn Geary is strong but rather complicated. They live in their own time bubble, hers from the 1950's and his from the 1980's. It applies to their looks, their home and...
event::tags  Documentary Feature

8:00 PM
to 9:00 PM

Fray Cafe 10
41 schedule::attendees
Location Red Eye Fly
eventtype  Party, Interactive
event::about  Fray Cafe 10 is an evening of true, personal stories with a chance to tell your own. Bring a 5-minute story to tell in the open mic. Featured storytellers include Baratunde Thurston, Jessica Valenti and Molly Wright Steenson. Hosted by Kevin Smokler.

8:00 PM
to 9:00 PM

Microsoft BizSpark and Volusion present TECH cocktail SXSW: Johnny Cash Blackout Sunday
69 schedule::attendees
Location Palm Door
eventtype  Party, Interactive
event::about  TECH cocktail will be showcasing over 30 start-ups to kickoff the SXSW Accelerator. Wear your favorite black hat and be ready to connect with entrepreneurs, innovators and technology enthusiasts.

8:00 PM
to 9:00 PM

The Barbarian Group and StumbleUpon present Forbidden Frontier!
98 schedule::attendees
Location The Mohawk
eventtype  Party, Interactive
event::about  The Barbarian Group and StumbleUpon are throwing a party. Man or Astroman! are Playing. We want you to come. It's at The Mohawk - the best bar in Austin. YES.

8:00 PM
to 8:49 PM

Miguel Angel
2 schedule::attendees
Location The Mohawk

8:00 PM
to 9:00 PM

Shurman
6 schedule::attendees
Location United States Art Authority

8:00 PM
to 1:00 AM

8:00 PM
to 9:00 PM

Geobash at The PureVolume House
61 schedule::attendees
Location Purevolume House
eventtype  Unofficial Party
event::about  Come join us for the first annual Geobash at SXSW! Hot Potato (http://hotpotato.com), SimpleGeo (http://simplegeo.com) and Yowza!! (http://getyowza.com) are hosting the mother of all benders. Featuring musical performances from: SAVOY - http://www.myspace.com/savoyband Shinobi Ninja - http://www.myspace.com/shinobininjamusic McAlister Drive - http://www.myspace.com/mcalisterdrive The Wandas - http://www.myspace.com/thewandas
event::tags  Free Alcohol, Free Swag

8:00 PM
to 11:59 PM

WhoLinksToMe Pro Launch Party
20 schedule::attendees
Location Union Park (Rooftop)
eventtype  Unofficial Party
Host Organization(s)  Who Links To Me
event::about  Call 512.538.2215 for details
event::tags  Free Alcohol

8:50 PM
to 9:39 PM

Richard Henry
2 schedule::attendees
Location The Mohawk

9:00 PM
to 10:00 PM

PBS Party
89 schedule::attendees
Location Austin City Limits Studio
eventtype  Party, Interactive
event::about  Join PBS, NPR, FRONTLINE, ITVS, FUTURESTATES, ReadWriteWeb and Blogads @KLRU's Legendary Austin City Limits Studio. Live music, Tex-Mex, Margaritas. Streamed live on video.pbs.org/sxsw (Free shuttles at the Hilton).

9:00 PM
to 10:00 PM

SXSW Queer Blogger Tweetup & Viral Video Showcase
8 schedule::attendees
Location Oil Can Harry's
eventtype  Party, Interactive
event::about  For gay, lesbian, bi, trans and queer folks visibility is key to the progress of equality. With the internet, blogs, youtube, podcasts and twitter our voices are being heard like never before. Come join many of the biggest names in queer online culture and view some of the best viral videos...

9:00 PM
to 10:00 PM

The Silicon Prairie Party hosted by Big Omaha
24 schedule::attendees
Location Lanai
eventtype  Party, Interactive
event::about  Join the speakers, organizers and attendees of Big Omaha to party with the up-and-coming entrepreneurs and innovators based on the Silicon Prairie. There are big things happening on the Prairie and here's the opportunity to connect with those making an impact!

9:00 PM
to 10:00 PM

The Mother Truckers
10 schedule::attendees
Location United States Art Authority

9:15 PM
to 10:15 PM

Putty Hill
1 schedule::attendees
Location Alamo Lamar 2
eventtype  Film
event::about  A young man dies of a heroin overdose in an abandoned house in Baltimore. On the eve of his funeral, family and friends gather to commemorate his life. Their shared memories paint a portrait of a community hanging in the balance, skewed by poverty, city living, and a generational divide,...
event::tags  Narrative Feature

9:30 PM
to 10:30 PM

Bear Nation
10 schedule::attendees
Location G-Tech
eventtype  Film
event::about  From the director of 'small town gay bar', Bear Nation examines what it means to find community and personal acceptance; told from the viewpoint of a bunch of misfits belonging to a sub-culture within a sub-culture: Bears. Not familiar with gay slang? Bears are hirsute and hefty gay males whose...
event::tags  Documentary Feature

9:30 PM
to 10:30 PM

Crying With Laughter
11 schedule::attendees
Location Alamo Ritz 2
eventtype  Film
event::about  Joey Frisk is a stand-up comic whose life just stopped being funny. In the most important week of his career, with a talent scout coming to check him out, his ex-wife threatens to take custody of his daughter and his landlord promises to evict him. Joey retaliates that night during...
event::tags  Narrative Feature

9:30 PM
to 10:30 PM

Elektra Luxx
17 schedule::attendees
Location Paramount
eventtype  Film
event::about  Pregnant porn star Electra Luxx (Carla Gugino) is trying to make a living teaching sex classes to housewives. But her life is thrown into disarray when a flight attendant (Marley Shelton) with ties to Electra's past approaches her for a favor. Chaos ensues as fiancees, private investigators, a twin sister...
event::tags  Narrative Feature

9:30 PM
to 10:30 PM

Red White & Blue
8 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  Erica (Amanda Fuller) spends her nights trawling the bars and beds of Austin. Emotionally withdrawn, sleeping with multiple men is just what she does... until she meets the older and mysterious Nate (Noah Taylor), who claims to have an "honorable discharge" from Iraq. Despite his air of danger, Nate's the...
event::tags  Narrative Feature

9:40 PM
to 10:29 PM

Flosstradamus
17 schedule::attendees
Location The Mohawk

9:45 PM
to 10:45 PM

Phillip The Fossil
2 schedule::attendees
Location Alamo Lamar 3
eventtype  Film
event::about  Phillip The Fossil follows an aging party animal chasing the now extinct glory days of his youth. Chuckling along as the carefree town jester, Phillip has become completely isolated in the dead end rut he so comfortably dug. The chance to pull himself out comes when an old love returns...
event::tags  Narrative Feature

10:00 PM
to 11:00 PM

One Night in Vegas
5 schedule::attendees
Location Alamo Ritz 1
eventtype  Film
event::about  On Sept. 7, 1996, Mike Tyson fought Bruce Seldon for the WBA title in Las Vegas. A Tyson fight in Vegas always brought together a dangerous and intoxicating mix of high-rollers, Hollywood, and hip-hop. Superstar rapper Tupac Shakur sat ringside, knowing they were just an Iron Mike knockout away from...
event::tags  Documentary Feature

10:00 PM
to 11:00 PM

Man On A Mission Spacetacular Premiere Party
23 schedule::attendees
Location The Marq & Prague
eventtype  Party, Interactive
event::about  Richard Garriott in attendance Live performance by Candi and The Strangers Russian food & drink specials Come touch our Sputnik!

10:00 PM
to 11:00 PM

Mashable’s MashBash SXSWi 2010
204 schedule::attendees
Location Buffalo Billiards
eventtype  Party, Interactive
event::about  Mashable, Cliqset and Sony are proud to present the 2nd MashBash SXSWi -- Mashable's annual social media gathering at SXSW.

10:00 PM
to 2:00 AM

Beijing Invasion
15 schedule::attendees
Location Mi Casa Cantina
eventtype  Unofficial Party
Host Organization(s)  Beijing Taxi
event::about  Take a journey into a Beijing on the ground and underground! Celebrating the World Premiere of Documentary Features Competition BEIJING TAXI - A MIAO WANG FILM Showcasing live performances by MAYBE MARS recording artists AV OKUBO, CARSICK CARS, P.K.14, WHITE, AND XIAO HE Sunday March 14th Badge holders / VIP with RSVP 8pm-10pm 10pm-2am General Admission Dart Music International House @ Mi Casa, 503 E. 6th Street, Austin, TX AV OKUBO, CARSICK CARS, P.K. 14, WHITE, XIAO HE

10:30 PM
to 11:19 PM

Woven Bones
10 schedule::attendees
Location The Mohawk

11:20 PM
to 12:09 AM

Octopus Project
25 schedule::attendees
Location The Mohawk

11:45 PM
to 12:45 AM

Higanjima
2 schedule::attendees
Location Alamo Lamar 2
eventtype  Film
event::about  AkiraÕs older brother went missing 2 years ago and he could never let go of his disappearance. Out of the blue a beautiful woman approaches him and hands him his brotherÕs ID card. He and his group of friends are lured onto Higanjima where blood-sucking villagers await them. They soon...
event::tags  Narrative Feature

11:45 PM
to 12:45 AM

Jimmy Tupper VS. The Goatman of Bowie
4 schedule::attendees
Location Alamo Ritz 2
eventtype  Film
event::about  Jimmy Tupper is a loser, a tramp, a go-nowhere-do-nothing-type of guy. Until one night he sees something... something no one else has seen before. Did he witness a century-old urban legend come to life? Or was it merely a drunken hallucination? Well Jimmy is determined to find out.Andrew...
event::tags  Narrative Feature

11:59 PM
to 12:59 AM

Serbian Film (Srpski Film)
3 schedule::attendees
Location Alamo Lamar 1
eventtype  Film
event::about  Milosh, a retired porn star, leads a normal family life with his wife Maria and six-year old son Petar in tumultuous Serbia, trying to make ends meet. A sudden call from his former colleague Layla will change everything. She introduces Milosh to Vukmir - mysterious, menacing and a politically powerful...
event::tags  Narrative Feature

11:59 PM
to 12:59 AM

The Loved Ones
2 schedule::attendees
Location Alamo Ritz 1
eventtype  Film
event::about  Brent, a 17-year-old student grieving after the recent loss of his father, politely declines an invitation to the end of year school dance from Lola, the quietest girl in school. Devastated by the rejection, Lola and her overly protective father kidnap Brent and force him to endure a macabre prom...
event::tags  Narrative Feature

12:10 AM
to 12:59 AM

Man… or Astro-Man?
15 schedule::attendees
Location The Mohawk
 


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